Top 20 articles for 2021

2021 marketing magazine

2021 has flown by faster than Mach Five, and it meant a lot for us to have an increased number of readers visiting our site every single day. We decided to publish the 20 most read articles to commemorate the year.

Local online betting platform releases Raya ad and receives backlash

Festive ads in Malaysia usually toe around the lines of comedy and drama to deliver a message appropriate for the season. As most local brands hop on the trend of releasing a festive film, it’s no surprise that local online betting platform, GDBet333, also followed suit.

However, the local online casino released a Raya ad last week featuring a man experiencing financial difficulties around the festive season who then arrives in his hometown in a new car after having won thousands of ringgit via the betting platform, much to the excitement of others in the kampung.

The passing of a true legend

He was the greatest.

With a beaming smile and outstretched hand, he greeted all as one and the same. The world was his family.

T Gopala Krishnan, or TG, was that person who never saw failure in anything. While we stand in shadows, Gopala stood in light.

Kien leaves Publicis Groupe Malaysia

Tan Kien Eng, CEO of Publicis Groupe/Leo Burnett Group Malaysia, will part ways with the agency on January 31.

Kien is a Malaysian creative icon on the global stage who did not need Talent Corp tailing him, because he stayed faithful to Malaysia through the years. Not that Talent Corp has done any perceivable good for our creative industry that I know of.

Imperial Blue’s Men will be Men ad is both humourous and relatable across genders

Seagram’s Imperial Blue ‘Men will be Men’ advertising campaign features real life elements in its situational advertising that is highly relatable.

As advertising alcohol is not possible, the brand opted to do a slice of life piece picturing the modern day man in his bid to impress the opposite sex.

Born at home, raised to keep on growing

Becoming a household name is a standard of success most businesses hope to achieve. Mr. DIY, keeping true to its tongue in cheek marketing taglines and creative product showcasing has taken it a step further by becoming a household name for household items, across Asia.

The homegrown company opened its first outlet along Jalan Tuanku Abdul Rahman in Kuala Lumpur back in 2005 and in less than 15 years, has opened 1,000 stores across Asia. The successful rate at which Mr. D.I.Y has grown can be attributed to several factors, including their strategic plans for continuous business growth while staying true to their tagline ‘lowest prices always’ and their memorable local marketing campaigns that made an impact on consumers.

Retail Group Malaysia’s latest report shows discouraging growth levels in retail industry

For 23 years, Malaysia Retailers Association (MRA) and Retail Group Malaysia (RGM) have jointly published close to 100 retail reports and this year, Malaysia Retail Chain Association (MRCA) has been included as a partner in the duo’s quarterly survey and this year, the report includes 5 new sub-sectors.

Watch Ejen Ali The Movie on Astro FIRST and say no to digital piracy

Fans of Ejen Ali The Movie can now watch the blockbuster hit on Astro First Channel 480 and On Demand at their convenience.

Ejen Ali The Movie which premiered on 29 November 2019, is jointly owned and co-produced by Primeworks Studios and WAU Animation and has had an incredibly successful run with RM 30.8 million box office sales, becoming the top local movie for 2019 as well as the number one local animated film of all time in Malaysia.

Top 10 Experts’ Choice Awards CNY 2021 winners!

Festive ad producers have continued to put out inspiring work for the last year despite the multitude of challenges they’ve been faced with.

Hence, we did our part and carry on with our Experts’ Choice Awards to help the industry decide which brand, agency and production house did it best for Chinese New Year this year.

Accenture Interactive chooses homegrown agency Entropia for its first & largest SEA acquisition

Accenture announced today that it has acquired homegrown agency, Entropia, for an undisclosed sum. This acquisition marks the first for Accenture Interactive in Southeast Asia (SEA) and Entropia will complement and expand Accenture Interactive’s position in the market for experience-led transformation services.

Shu Wei hits the ground running at Sime Darby Property

Datuk Lai Shu Wei started a brand new day at Sime Darby Property Berhad as their Chief Marketing & Sales Officer, reporting to the Group MD.

At TM, as VP and Head of Marketing for unifi, he also doubled up as CEO of TM Net and CEO of TM Multimedia.

Moviegoers call out double standards for prolonged closures of cinemas

Throughout cinematic history, going to the movies (or plays, opera etc.) has often been described as a form of escapism. In many instances, it was an outlet for the overworked and underpaid to suspend life’s realities and virtually enter a parallel universe.

Microsoft Malaysia’s head of comms joins MDEC next week

Microsoft Malaysia’s Head of Communications, Dashika Gnaneswaran left the company and joined the Malaysia Digital Economy Corporation (MDEC).

Dashika, who was responsible for all of Microsoft’s internal and external communications in Malaysia, joined MDEC under the Brand, Partnerships and Digital Investments scope.

Libresse and Muma Malaysia reimagine the Nyonya Kebaya

Libresse, known for its bold, award-winning efforts in V-Zone education and women empowerment, unveiled the brand-new Libresse V-Kebaya Limited Edition range which brought to life V-Zone confidence and femininity through a modern interpretation of the Nyonya Kebaya floral designs.

Ex Ad man, Cantopop musician goes gourmet

Elmo Lee, an advertising industry veteran who’s released seven Cantonese albums, took on the food review world via YouTube. Elmo’s career in advertising began in the early seventies before he returned to Malaysia in 1980 and joined Wing Creative Advertising. It was during this time when he recorded his Cantonese albums with Life Records.

APPIES MALAYSIA 2021 WINNERS ANNOUNCED!

This year saw a stronger field of entries, a more robust lineup of judges and for the first time ever, free viewing of the judging and presentations over a two-day Weekend Festival. 1499 viewers tuned in on Day One and 1348 on Day Two.

Creative entrepreneur Jenn Chia finds success through authenticity

At the intersection of comedy and creativity lies Jenn Chia who, as a person, is as forthright as her brand name – soimjenn.

However, Jenn is not merely a midpoint between the two. Behind the scenes, she is an artist who swishes and swashes, draws elaborate blueprints, becomes the paint on the canvas if need be and even surrogates for the eye of the viewer.

Entropia adds 32 new clients to its roster

Entropia, South-East Asia’s leading marketing services consultancy, announced the addition of 32 new clients to its already impressive roster, all signed in a span of twelve months amidst the pandemic.

Tapping sectors such as e-commerce, telecom, automotive, online food delivery, banking, and more, Entropia won these clients, including majors such as Tenaga Nasional, Telekom Malaysia, Bank Negara, Fashion Valet, MDEC, Sunway Pyramid, FELDA, and GSK, even though it was negatively affected by spending cuts and payment delays on several existing clients. Relying on virtual brainstorms and creative ideas exchange between teams and clients, the scopes were spread across integrated marketing communications areas including creative, media, social, UX, IR 4.0, data, etc.

Dentsu MY bids farewell to Merdeka LHS veterans, welcomes Andrew Low

Dentsu Malaysia (formerly Dentsu Aegis Network) bid farewell to three veteran partners of Merdeka LHS, the creative agency it acquired in 2016: CEO Tony Savarimuthu, and Chief Creative Officers Huang Ean Hwa and Szu H. Lee.

What’s Going on at Tourism Malaysia?

TM may have pulled off another confusing manoeuvre or two…

Advertising and media pitches for the Tourism Malaysia business are nothing short of dramatic…if not of the suspicious kind. I have come to regard the shenanigans that go with their processes to be “business as usual”.

Here’s how Malaysian cinemas are gearing up to re-open following announcement by Finas

Malaysian cinemas officially allowed to open in states undergoing CMCO and RMCO, according to a statement released by Finas.

On the same day Finas released the statement, Malaysia’s largest cinema company, Golden Screen Cinemas (GSC), announced that it is acquiring the majority of cinema assets from the operators of the MBO chain of cinemas, which is currently undergoing a creditors’ voluntary winding-up.


appies asia pacific

APPIES Asia Pacific 2022 is happening in Malaysia!

Submissions Deadline: 15 November 2021

Announcement of Finalists: 29 December 2021

Judging & Presentations: 25 & 26 January 2022

Winners Announcement: 22 February 2022

https://appies.asia

Download the entry kit here.

Submit your entry here.

APPIES Asia Pacific is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.


 


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