Festive ads in Malaysia usually toe around the lines of comedy and drama to deliver a message appropriate for the season. As most local brands hop on the trend of releasing a festive film, it’s no surprise that local online betting platform, GDBet333, also followed suit.
However, the local online casino released a Raya ad last week featuring a man experiencing financial difficulties around the festive season who then arrives in his hometown in a new car after having won thousands of ringgit via the betting platform, much to the excitement of others in the kampung.
The ad then shows the man promoting GDBet333 to his family and friends with a background jingle that includes the verses, “GDBet333 ada, apa nak tunggu, marilah cuba, untung nasibmu, engkau berjaya, cuci semua, kemudian beraya (GDBet33 is here, what are you waiting for, try it, if you’re lucky, you’ll win, wash it all off (winnings) and then celebrate Raya.)
Since the video was posted, it has received backlash from some Malaysians stating that the ad is insensitive to muslims and may fool some naive muslims who aren’t aware that the ad promotes a gambling platform.
One Twitter user has also urged the Malaysian Islamic Development Department to look into the ad and another Twitter user said “It is mind-boggling that GDBet333 would pull such a stunt, while expressing concern that desperate individuals may be deceived or enticed into gambling.”
The Raya ad posted on GDBET333’s YouTube channel has been removed since this article was published.
MARKETING Magazine is not responsible for the content of external sites.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu