Category Archives: Marketing

Open-Source OOH Audience Measurement Framework Unveiled by Regional Advertising Leaders, AAMS, and Moving Walls Group

The Outernet Marketing Innovation Group (OMIG), a regional industry initiative spearheaded by global ad-tech company [...]

02
Jun
HOW AD AGENCIES IN MALAYSIA ARE HARNESSING THE MAGIC OF DATA SCIENCE

By The Malketeer Both advertising agencies and clients  are acknowledging the exponential potential that lies [...]

01
Jun
How to fool your golden years

By The Hammer Well, this is quite a science for me. So let me break [...]

30
May
7 Lessons from Bob Dylan: How to be successful in keeping your brand relevant for 60 years

By Sandeep Joseph  Bob Dylan’s lyrical genius is well known. Winning the Nobel Prize for [...]

29
May
TIKTOKISATION: MADANILAND HADILAND

By The Malketeer The influence of TikTok, the social media sensation, is captivating and rapidly [...]

18
May
How To Grow (#12): Maximise Your Price Elasticity.

By Chris Jaques CEO at Transformation: The Growth Business The news didn’t grab many headlines. [...]

16
May
A New Partnership – Meltwater and Malaysian Advertisers Association

Meltwater, a global leader in media intelligence and data analytics, partnered with the Malaysian Advertisers [...]

15
May
GrowthOps collaborates with Malaysia Airlines to revamp their website

As travel demand continues to increase in 2023, GrowthOps Asia was selected by Malaysia Airlines [...]

09
May
Future-Proofing Your Advertising Agency Against The Onslaught Of AI

By The Malketeer Millions of jobs will be wiped out within the next 5 years, [...]

09
May
Pricing strategy drives content expansion with readers’ trust…  

BY THE HAMMER  Talking about 1 Ringgit, why is it that the minimum tip you [...]

08
May