‘MULTIPLY THE GOODNESS’ TOWARDS BIGGER RESULTS The second-year campaign rooted in everyday acts of kindness during Ramadan has culminated in the handover of homes to underserved communities in Malaysia. Tropicana Twister celebrates the completion of ‘Gandakan Kebaikan’ (Multiply the Goodness), a Ramadan campaign that’s returned for the second year in
At a time when much of streaming feels engineered for easy consumption, Astro Shaw has taken a different route. Its latest series, Good Boys Go To Heaven, does not ease viewers in. It unsettles them from the start. The first episode, screened quietly at TGV KLCC, left a roomful of
Bukit Bintang doesn’t usually come alive with water cannons and hip-hop on a Thursday night. But on 30 April, the city’s busiest shopping strip traded its usual retail rhythm for something louder, wetter and more deliberate. The World Labour Day Celebration: Rain Rave Water Music Festival 2026 opened with a
Malaysia’s economy has always been discussed in big numbers. GDP growth. Inflation. Wages. Household spending. But buried inside the latest release from the Department of Statistics Malaysia (DOSM) is a quieter story about dependence, duty and the invisible financial choreography happening inside Malaysian homes every single day. The newly released
When Adidas unveiled a £450 (RM 2,400) marathon shoe weighing less than a bar of soap, the internet did what the internet always does. It gasped. It argued. It accused. Then it stared, slack-jawed, as Sabastian Sawe stormed through the streets of London in 1:59:30 to become the first man to break the two-hour
ADscholars is proud to announce its exclusive partnership with FIFA+, the official global digital platform of FIFA, as the exclusive sales partner for the South East Asia, GCC and India regions. This landmark collaboration opens unparalleled opportunities for brands to align with the most prestigious name in world football and
On most marathon mornings, the stories we tell are heroic. Grit. Endurance. Personal bests chased across 26.2 miles. What rarely makes the highlight reel is something far less glamorous but brutally real: friction. At the 2026 TCS London Marathon 2026, Vaseline has chosen to centre that quiet discomfortand turn it
Creativity has never been more accessible or more forgettable. In a world flooded with AI-generated ideas, templated campaigns, and algorithm-friendly sameness, brands are producing more than ever… and standing out less than ever. The result? Safe work. Beige thinking. Creativity that ticks boxes but leaves no mark. At the Malaysian
Directed by BAFTA-winning filmmaker Savanah Leaf, the film transforms a familiar childhood experience into a powerful story of love passed across generations Vaseline has unveiled ‘Love Hurts’, a new campaign film that immortalises the stubborn, unspoken, everyday act of love: a parent, grandparent, or loved one applying Vaseline Petroleum Jelly
Rolling out across more than 15 diverse markets in ASEAN & South Pacific, Sprite’s new global platformbrings a dynamic new look, an iconic brand sound, and bold cultural partnerships rooted in spicy food,basketball, music Sprite, the world’s No. 1 lemon-lime soft drink, is entering its boldest, freshest chapter yet in
