Marketing

Trust, Technology and the New Reputation Economy: An Exclusive Interview with Nitin Mantri on Navigating Asia-Pacific’s Next Era

The President of APAC at WE Communications explains why human judgment, local intelligence, strategic public affairs and trusted stakeholder relationships will become increasingly critical as businesses confront AI disruption, geopolitical uncertainty and regulatory complexity. As businesses across Asia-Pacific navigate a rapidly changing environment shaped by artificial intelligence, geopolitical tensions, regulatory

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ATLAS Vending Debuts ‘Nutri-Aid’ as a Tech-Driven Solution to Combat Nutritional Inequality in Malaysian Schools 

Leveraging smart vending technology and Goodday Charge milk to provide targeted, automated nutritional support for underprivileged students nationwide.  [From Left to Right] Official Group Photo of VIPs: Suet Ching Teh, Head of Commercial, Etika Sdn Bhd.; Tuan Haji Yusaini bin Salleh, Timbalan Pengarah Sektor Pembangunan Murid, Jabatan Pendidikan Negeri Selangor;

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Inside the World of B2B Channel Marketing

By: Farheen AqueelSenior Project Manager, Agency Services (APAC) at The Channel Company When people think about marketing, they usually picture consumer brands  bold ads, social campaigns, influencers, billboards and launches designed to grab attention instantly. But behind the scenes, some of the world’s largest marketing investments sit in a very

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INVICTUS BLUE CROWNED 2026 DIGITAL AGENCY OF THE YEAR

Proving Malaysian companies can compete successfully with global giants. The recognition demonstrates Invictus Blue‘s ability to combine global media capabilities with local market intelligence, connecting data, AI, technology, and content to deliver positive and measurable business impact for clients. Together, these accolades reflect the breadth of expertise required to succeed

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TROPICANA TWISTER & THE SHOUT GROUP STEERS

‘MULTIPLY THE GOODNESS’ TOWARDS BIGGER RESULTS The second-year campaign rooted in everyday acts of kindness during Ramadan has culminated in the handover of homes to underserved communities in Malaysia. Tropicana Twister celebrates the completion of ‘Gandakan Kebaikan’ (Multiply the Goodness), a Ramadan campaign that’s returned for the second year in

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