Marketing Archives - Page 2 of 136 - MARKETING Magazine Asia

Category Archives: Marketing

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Karthik Siva on how to create a Brand Value Proposition?

A brand value proposition is how a product, service or solution strives to be valuable [...]

29
Jul
5 Pillars of holistic marketing plan
5 pillars of a holistic marketing measurement plan

In 2021, privacy will continue to be a key focus area for marketers as the [...]

28
Jul
From delivery boy to reinventing the fast-food business

This story first appeared in issue296 of the MARKETING Weekender George Ang was a delivery boy [...]

30
Jun
Google delays phase out of tracking cookies by nearly 2 years

The Alphabet Inc company announced yesterday that Google’s Chrome web browser will not fully block [...]

25
Jun
Dutch Lady promotes Ramjeet Kaur to managing director

Dutch Lady Milk Industries Bhd (DLMI) has appointment Ramjeet Kaur Virik (pictured above), the company’s [...]

18
Jun
Verizon Media rolls out Next-Gen Solutions for the future of ID-less advertising in Southeast Asia

Verizon Media today announced the roll-out of its Next-Gen Audiences and Next-Gen Buying in Southeast [...]

16
Jun
WFH Chat with Tan Guan Sheng, CEO & Founder of ITTIFY

Tan Guan Sheng is the CEO and Founder of ITTIFY, a homegrown platform that is [...]

15
Jun
OP ED: Marketing trends for startups in 2021

Article by Dr. Feranita & Nilantha Perera Entrepreneurs often begin their business ventures with wide [...]

14
Jun
‘Have a beak, have a KITKAT’ campaign gets some Michael Caton magic

Wunderman Thompson Australia and KITKAT has launched its latest campaign to remind people what a [...]

11
Jun
MAA collaborates with WFA to launch global census

Brands must prioritise and accelerate the integration of diversity, equality and inclusion environments into their [...]

11
Jun