Malaysia Airlines has appointed Kingdom Digital Malaysia as its Creative Automation Agency following the conclusion of its retainer pitch. The appointment builds on a working relationship that began in July 2024, when Kingdom Digital supported Malaysia Airlines on a project basis to meet high-demand digital production needs. The newly secured
When it comes to navigating complex markets and driving meaningful growth, few bring the depth of experience and clarify of perspective that Mohamed Adam Wee Abdullah does. With a career spanning leadership roles at Maybank and CIMB Group, Adam has been at the forefront of marketing transformation within some of
Fifteen years in, we’re not here to celebrate longevity. We’re here to confront complacency. The Malaysian Marketing Conference 2026 arrives with a theme that is intentionally uncompromising: FEARLESS. A refusal to play small, dilute ideas, or hide behind consensus-driven decisions that lead to forgettable work. The Malaysian Marketing Conference 2026
By Alyssa Fishman & Katie Jensen These reflections celebrate the coaches, and collaborators whose belief, guidance, and occasional tough love helped define the careers of the women they mentored. Behind many successful careers in advertising are the mentors who quietly shaped them—leaders who challenged, encouraged, and helped others find their
by India Fizer Lucky Generals is taking advertising beyond its usual pipelines and into the cultural spaces where overlooked talent already thrives. Lucky Generals has launched The Lucky Way, a paid four-month internship scheme designed to tackle one of advertising’s most persistent challenges: its lack of socioeconomic and ethnic diversity. Rather
By Mark Tungate Natalia Forster drew on her career experience to launch VOICE, a unique business therapy lab for individuals and brands. She’s not a consultant – it’s far more personal than that. You only have to dig a little into the stories behind the world’s most valuable brands –
Anmum Essential Gold (AEG) has partnered with Havas Malaysia to unveil a new campaign marking the launch of its improved formulation, designed to support healthy and smart children in today’s ever-connected digital age. As one of the fastest-growing challenger brands in the paediatric nutrition category, AEG delivers a carefully balanced
Omnicom Media Malaysia’s leading global media and communications agency OMD, in partnership with Philips, has launched an innovative new campaign for the Philips BLDC Hair Dryer. The ‘Philips Salon Activation’ campaign is designed to empower modern women to achieve salon-quality hair at home with ease and confidence. With its main
By Kunal Sinha I see a particular kind of desperation in marketing today. You can almost hear it, like the rustle of a brand rummaging through a drawer of half-baked ideas, hoping something, anything, will go viral. Take the recent KitKat “heist” stunt. A playful premise on paper: bars “stolen,”
