Category Archives: Marketing

THE RISE OF CONSCIENTIOUS BRANDING AND MARKETING: A CATALYST FOR CONSUMER LOYALTY

By The Malketeer These are testing times for brands not only around the world but also [...]

21
Nov
THE EMERGENCE OF COUNTERFEIT CULTURE: GEN Z’S AFFINITY FOR FAKE MERCHANDISE POSES A GROWING CHALLENGE FOR LUXURY BRANDS

By The Malketeer The current consumer landscape is witnessing a transformation led by the younger generation, [...]

20
Nov
Boycott misinformation not the livelihood of innocent Malaysians

By The Malketeer In the hustle and bustle of my beloved Madaniland, a nation seemingly entangled [...]

20
Nov
EVERY PROBLEM IS A MARKETING PROBLEM: WHY MARKETERS MAKE GREAT GENERAL MANAGERS

By The Malketeer Newly appointed general managers (GMs) often face a daunting challenge, tasked with overseeing [...]

16
Nov
E-commerce Sites: Leveraging Consumers’ Trust

By Dr Hong Kay Tze and Dr Khoo Kim Leng According to ecommerceDB, ​​by 2027, [...]

14
Nov
MMM hmmm MMM hmmm: Are local FMCG Companies Losing Out in Market Mix Modelling?

By Navonil Roy, Sandeep Joseph and Chat GPT. Ask any manager aged 40: FMCG, or [...]

14
Nov
THE MERCURIAL RISE OF DEINFLUENCER ACTIVISM

By The Malketeer The phenomenon of deinfluencing has breached unprecedented heights, creating ripples of change within [...]

10
Nov
FORRESTER’S 2024 PREDICTIONS: KEY TO SUCCESS LIES IN AGENCIES’ ABILITY TO CREATIVELY DIFFERENTIATE THEMSELVES IN ERA OF AI DOMINANCE

By The Malketeer In 2024, the global agency landscape, including in Malaysia, is set to undergo [...]

10
Nov
REDEFINING THE MALAYSIAN ADVERTISING INDUSTRY IN THE DIGITAL ERA

By The Malketeer The advertising landscape in Malaysia, much like the global scenario, has undergone a [...]

09
Nov
MALAYSIANS THRIVING IN THE AGE OF ARTIFICIAL INTELLIGENCE AND UNBRIDLED CREATIVITY

By The Malketeer In a world increasingly dominated by artificial intelligence, many fear that the rise [...]

09
Nov