Rolling out across more than 15 diverse markets in ASEAN & South Pacific, Sprite’s new global platformbrings a dynamic new look, an iconic brand sound, and bold cultural partnerships rooted in spicy food,basketball, music Sprite, the world’s No. 1 lemon-lime soft drink, is entering its boldest, freshest chapter yet in
AI has quickly become the loudest conversation in marketing — and the most diluted. Between overpromises, endless tools, and pressure to “move fast,” many brands are mistaking activity for progress. More content. More automation. More noise. Less clarity. At the Malaysian Marketing Conference 2026, Jamshed Wadia is here to reset
For years, brands have been built on the language of affection. We spoke of love, loyalty, connection. We crafted stories meant to stir something emotional and enduring. The mood has shifted. Not dramatically, not overnight. More like a slow tightening. Prices inch up. News cycles grow heavier. There is always
If FEARLESS is the standard, then the people on stage have to meet it. In our 15th year, the Malaysian Marketing Conference 2026 brings together a line-up of speakers and panellists who aren’t here to echo safe thinking — they’re here to challenge it. Across the programme, attendees will hear
As marketing continues to evolve at speed, the conversation is no longer about isolated trends, but about how multiple forces are colliding to reshape the industry all at once. In this exclusive interview with Marketing Magazine, we speak to Raghunath a.k.a. “Brandman”, curator of milestone brand marketing conference BRANDFEST, and
Malaysia Airlines has appointed Kingdom Digital Malaysia as its Creative Automation Agency following the conclusion of its retainer pitch. The appointment builds on a working relationship that began in July 2024, when Kingdom Digital supported Malaysia Airlines on a project basis to meet high-demand digital production needs. The newly secured
When it comes to navigating complex markets and driving meaningful growth, few bring the depth of experience and clarify of perspective that Mohamed Adam Wee Abdullah does. With a career spanning leadership roles at Maybank and CIMB Group, Adam has been at the forefront of marketing transformation within some of
Fifteen years in, we’re not here to celebrate longevity. We’re here to confront complacency. The Malaysian Marketing Conference 2026 arrives with a theme that is intentionally uncompromising: FEARLESS. A refusal to play small, dilute ideas, or hide behind consensus-driven decisions that lead to forgettable work. The Malaysian Marketing Conference 2026
By Alyssa Fishman & Katie Jensen These reflections celebrate the coaches, and collaborators whose belief, guidance, and occasional tough love helped define the careers of the women they mentored. Behind many successful careers in advertising are the mentors who quietly shaped them—leaders who challenged, encouraged, and helped others find their
by India Fizer Lucky Generals is taking advertising beyond its usual pipelines and into the cultural spaces where overlooked talent already thrives. Lucky Generals has launched The Lucky Way, a paid four-month internship scheme designed to tackle one of advertising’s most persistent challenges: its lack of socioeconomic and ethnic diversity. Rather
