Category Archives: Marketing

Andrew Yeoh Steps Down As TIME dotCom’s Group Head of Marketing

Andrew Yeoh has stepped down as Group Head of Marketing at TIME dotCom after more [...]

The Creative Director can give your brand spine.

AI can now do what your agency used to charge six figures for. Design. Copy. [...]

How To Market Balls (And Everything Around Them)

What happens when you take a taboo topic and build a premium brand around it? [...]

Groundhog’s Day in Marketing: Digital Déjà Vu of an Amnesiac Age

By Claudian Navin Stanislaus “Those who cannot remember the past are condemned to repeat it.” [...]

Ignored and Invisible: Brands That Don’t Go Hyperlocal in Malaysia

By The Malketeer It’s no longer enough for brands to have a presence in Malaysia, [...]

Is Malaysian Marketing Saving the Planet or Just Saying So?

By The Malketeer These days every ad campaign claims to save the planet, but how [...]

Raw, Real, Relatable is Malaysia’s New Influencer Currency

By The Malketeer In 2025, Malaysian influencer marketing is undergoing a major glow-down and that’s [...]

Agoda Powers Tourism Malaysia’s Bold VM2026 Digital Relaunch

By The Malketeer In a bid to reframe Malaysia’s appeal for the digital-age traveller, Tourism [...]

If your ads don’t speak the Rakyat’s lingo, how can they win hearts?

By The Malketeer Once upon a time, during my days as a copywriter at O [...]

Malaysians are not ghosting brands. Brands are to be blamed.

By The Malketeer Remember when brand loyalty was the thing? You bought your Colgate, drank [...]