Sunquick has partnered with Havas Malaysia to launch a new Ramadan and Raya campaign that pays tribute to the deeply Malaysian tradition of “air tangan mak” – the belief that a mother’s touch brings unmatched warmth, sincerity, and flavour to every meal. A familiar presence in Malaysian homes for decades,
Cooking at home is rarely a perfect routine. The ingredients available, the time you have, and the people you are cooking for can change from day to day. In fact, a recent survey conducted by Fishermen Integrated revealed that 75% of Malaysian home cooks adapt their meals based on daily
MBCS, the creative powerhouse under Omnicom Media Malaysia, has partnered with Watsons Malaysia to launch ‘Watsons Pentas Raya Glam’ (translated:‘The Raya Glam Stage by Watsons’), a festive campaign in celebration of Raya. The campaign celebrates the joys of festive preparations while flipping the script on norms, and is inspired by
Johor’s Tunku Aminah Sultan Ibrahim has been appointed chairperson of Malaysian telco U Mobile following a restructuring of the company’s ownership that places majority control in local hands. The appointment comes after Mawar Setia Sdn Bhd — a company jointly formed by Tunku Aminah and U Mobile founder Vincent Tan
Walk into almost any Malaysian mall today and you will see it. A long queue outside a tea shop selling drinks for RM6. A new ice cream chain offering cones cheaper than bottled water. Another coffee brand opening three outlets within months of arriving. To consumers, it feels like a
With Hari Raya Aidilfitri around the corner, CelcomDigi Berhad shares “Penyeri Tradisi Raya”, a festive short film that steps behind the curtain to spotlight the remarkable individuals whose craft shapes the sights, sounds, and flavours of the celebration that we knew and grew up with. “Penyeri Tradisi Raya” continues CelcomDigi’s
The global coffee battle just acquired a new layer of intrigue. China’s fast-growing Luckin Coffee is reportedly close to acquiring cult speciality brand Blue Bottle Coffee in a deal valued at just under US$400 million, according to Fast Company. If completed, the acquisition would mark Luckin’s most ambitious attempt yet
When the CEO won’t swallow his own product, the brand chokes a little too. AdWeek recently carried a sharp, unsparing account of Chris Kempczinski gamely attempting to eat his company’s newest flagship burger on camera. It should have been a lay-up. Instead, it became a small but telling parable about
When a postman turns up at your gate, you expect a parcel. Not a promise. Yet that is precisely what Pos Malaysia Berhad is delivering this school term — not just packages, but possibility. In collaboration with Perbadanan Kota Buku, the national postal operator has helped distribute more than two
“Have a nice day” used to be a courtesy. Now, at 500 pilot outlets across the United States, it’s data. Burger King is testing AI-powered headsets—branded BK Assistant—that analyse drive-thru conversations and generate aggregated “friendliness scores” based on keywords such as “please” and “thank you.” The system, powered by OpenAI,
