Shield Insurance Broker partner with VML Thailand turns “After Shit Happens Service” into Thailand’s most addictive micro drama series. In Thailand, hard sell doesn’t get softer. It gets more entertaining. When Shield Insurance Broker briefed a campaign to promote its “After Shit Happens Service”—a comprehensive post-incident support offering packed with
Empowering young women through life-changing scholarships MBCS, the full-fledged creative agency under Omnicom Media Malaysia, has partnered with Malaysia’s No.1 halal personal care brand SAFI to launch its latest Raya film and campaign featuring the transformative scholarship initiative, Biasiswa Siswi SAFI. The campaign builds on last year’s success of Biasiswa
Developed in collaboration with VML Malaysia, the campaign taps into how younger Malaysians are celebrating Raya today. This Raya, KFC Malaysia is celebrating the season with “Ini Baru Riuh”, a campaign inspired by the lively moments with KFC that make Raya gatherings even more memorable. From laughter filling the room
There are acquisitions that signal scale. And then there are acquisitions that signal intent. Foodie Media’s purchase of an 80% stake in WTM Media for RM250,000 falls squarely into the latter. On paper, it’s a modest deal. In practice, it’s a sharp pivot into a cultural space that many brands
Heineken’s decision to wind down its Singapore brewing operations by 2027, and shift production to Malaysia and Vietnam, looks at first glance, like a supply chain tweak. In reality, it’s a signal of where growth, margin, and marketing muscle are increasingly converging in ASEAN. And, quietly, it puts Malaysia in
OldTown’s “Your Favourites Made Cold” campaign celebrates one of Asia’s first Cold SolubleWhite Coffee mixes range As coffee culture continues to evolve across Asia, OldTown White Coffee is reaffirming its position not only as the pioneer of White Coffee, but as a brand devoted to perfecting its craft for every
CelcomDigi Business announced a strategic collaboration with Malaysian entrepreneur Adam Shamil, founder of Chunk & Dunk, as part of the company’s ongoing efforts to support small and medium enterprises (SMEs) in strengthening their digital capabilities and scaling their operations in an increasingly connected economy. SMEs account for more than 97%
Malaysia’s retail sector is sending a clear, if slightly uncomfortable, message to brands. Consumers haven’t stopped spending — they’ve simply stopped spending freely. The latest Malaysia Retail Industry Report (March 2026) reveals a market that is technically growing, but emotionally cautious. On paper, the numbers look respectable. On the ground,
MBCS, the creative powerhouse under Omnicom Media Malaysia, has partnered with MILO Malaysia to reinforce the importance of a nutritious sahur as the foundation for sustained energy and meaningful intentions during Ramadan. The campaign, titled ‘Tenaga Untuk Mencipta Kebaikan’ (‘Energy to Do Good’), champions acts of kindness throughout Ramadan/Raya, fuelled
The campaign reminds Malaysians why quality ghee has always been the heart of festive cooking! This Hari Raya, Lactalis Trading Malaysia has partnered with creative agency THE SHOUT GROUP (FCB SHOUT) to reaffirm QBB Pure Ghee’s place at the heart of Malaysian kitchens with a new campaign titled ‘QBB –
