There’s a quiet shift happening behind the familiar green cartons of Yeo Hiap Seng — one that says as much about modern marketing as it does about manufacturing economics. The heritage beverage brand has laid off 25 employees at its Senoko, Singapore facility, consolidating its can production in Malaysia as
By the time the doors opened at The Exchange TRX, the campaign story had already written itself. Not in a press release. Not on a media plan. But in a queue. A long, snaking, slightly impatient, very Instagrammable queue. Because when Bobby’s Burgers landed in Kuala Lumpur last week, it
By Communicate StaffAs geopolitical tensions continue to test the Middle East’s business environment, marketing and media leaders across the GCC are demonstrating how resilience is built not through silence, but through thoughtful communication, operational agility, and people-first leadership. From global networks to regional agencies, the common theme emerging from industry
By Bobby McGill McCann Singapore’s Behavioral Sciences and Insights Manager on how brands are expressing authenticity through humor, play, and joyful imperfection. In an era where brands are trying to connect with audiences on more human terms, how they define and express authenticity is changing. According to McCann’s recent NextUp culture drop, the most
By Riyana Ajam In the creative industry, no one joins an agency for a quiet career. Agency life is defined by tight deadlines, pitch culture, bold ideas, and the relentless pursuit of work that shifts brands and shapes culture. Pressure is not the enemy. Most creative professionals choose this industry because
Shield Insurance Broker partner with VML Thailand turns “After Shit Happens Service” into Thailand’s most addictive micro drama series. In Thailand, hard sell doesn’t get softer. It gets more entertaining. When Shield Insurance Broker briefed a campaign to promote its “After Shit Happens Service”—a comprehensive post-incident support offering packed with
Empowering young women through life-changing scholarships MBCS, the full-fledged creative agency under Omnicom Media Malaysia, has partnered with Malaysia’s No.1 halal personal care brand SAFI to launch its latest Raya film and campaign featuring the transformative scholarship initiative, Biasiswa Siswi SAFI. The campaign builds on last year’s success of Biasiswa
Developed in collaboration with VML Malaysia, the campaign taps into how younger Malaysians are celebrating Raya today. This Raya, KFC Malaysia is celebrating the season with “Ini Baru Riuh”, a campaign inspired by the lively moments with KFC that make Raya gatherings even more memorable. From laughter filling the room
There are acquisitions that signal scale. And then there are acquisitions that signal intent. Foodie Media’s purchase of an 80% stake in WTM Media for RM250,000 falls squarely into the latter. On paper, it’s a modest deal. In practice, it’s a sharp pivot into a cultural space that many brands
Heineken’s decision to wind down its Singapore brewing operations by 2027, and shift production to Malaysia and Vietnam, looks at first glance, like a supply chain tweak. In reality, it’s a signal of where growth, margin, and marketing muscle are increasingly converging in ASEAN. And, quietly, it puts Malaysia in
