By Mark Tungate Natalia Forster drew on her career experience to launch VOICE, a unique business therapy lab for individuals and brands. She’s not a consultant – it’s far more personal than that. You only have to dig a little into the stories behind the world’s most valuable brands –
Anmum Essential Gold (AEG) has partnered with Havas Malaysia to unveil a new campaign marking the launch of its improved formulation, designed to support healthy and smart children in today’s ever-connected digital age. As one of the fastest-growing challenger brands in the paediatric nutrition category, AEG delivers a carefully balanced
Omnicom Media Malaysia’s leading global media and communications agency OMD, in partnership with Philips, has launched an innovative new campaign for the Philips BLDC Hair Dryer. The ‘Philips Salon Activation’ campaign is designed to empower modern women to achieve salon-quality hair at home with ease and confidence. With its main
By Kunal Sinha I see a particular kind of desperation in marketing today. You can almost hear it, like the rustle of a brand rummaging through a drawer of half-baked ideas, hoping something, anything, will go viral. Take the recent KitKat “heist” stunt. A playful premise on paper: bars “stolen,”
Effie Asia Pacific introduces THE SHOUT GROUP’s Co-owner and CEO, Shaun Tay and PepsiCo Asia Beverages’ Chief Marketing Officer, Bernard Cheng, as the final pair of Heads of Jury. They will join the Judging Committee in helming the jury as they recognise the most effective marketing works for the 2026
GO Communications has been appointed by Inside Scoop, Malaysia’s beloved home-grown ice cream brand, to lead PR and communications for its deliciously original new campaign, Rasa-Rasa Malaysia. The travel-inspired celebration of local flavour created in conjunction with Visit Malaysia 2026 was launched just days ago by Encik Wizani bin Rosmin,
In the latest edition of the Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media, has been ranked #1 in Malaysia and Asia Pacific. This achievement contributed to Omnicom Media being named the best performing global media group, with top rankings across North America, EMEA,
There’s a moment in most ads where the brand leans forward and says, “Look at me.” This one doesn’t. Instead, it watches. In doing so, Griffin’s may have stumbled onto something many brands talk about but rarely achieve: relevance that feels earned, not inserted. 24 Hours. 24 Films. Zero Hard
WPP Media Malaysia has been appointed as the Integrated Media Agency of Record for IKEA Malaysia. This three-year mandate, encompassing integrated media strategy, planning, and buying across all channels, signals a new chapter in how IKEA Malaysia connects with its customers. Using WPP Open, WPP’s pioneering agentic marketing platform, IKEA
