Malaysia’s Most-Famous Internet Cat Just Told Gen-Z to Log Off ; and Pizza Hut Is Feeding Them to Do It 

Pizza Hut Malaysia partners with viral homegrown IP Bichi Mao on “Feed Good Times, Not  The Feed”, bringing limited-edition packaging, collectible stickers and merch to MyBox and  Hut’s Sliders from 29 June. 

Bichi Mao built a 2.4-million-strong following by living entirely inside the feed. Now, in a new  collaboration with Pizza Hut Malaysia, the internet’s favourite deadpan cat is asking its fans to  get off it. 

The Malaysian-origin comic IP created by artist Olive Yong, brings the character’s signature  cute, self-aware humour to the Pizza Hut’s Individual Meal range — MyBox and Hut’s Sliders. 

Taking “The Feed” Back From the Feed 

The campaign is built on a simple, very 2026 observation: Malaysian youth are more connected  than ever, yet quietly exhausted by the effort of staying online. Feed Good Times, Not The Feed takes the word back — reframing every meal as a physical off-switch from the doomscroll, and a  way back into the moments happening right in front of you. 

Bichi Mao is a natural fit for the idea. The IP’s appeal has always come from naming everyday  emotional exhaustion with warmth rather than judgement, rather than aspirational or preachy  messaging — and with 40% of its audience under 24 and 80% under 35, it speaks directly to the  Gen-Z and young millennial consumers. 

What’s Rolling Out, and When 

Phase 1 — Collectible Packaging & Stickers (from 29 June, all outlets nationwide)

Every MyBox and Hut’s Sliders order arrives in exclusive Pizza Hut x Bichi Mao packaging,  bundled with a collectible sticker pack. Around the store, Bichi Mao characters show up in the  small, unexpected places — table stickers where you can dock your phone and let Mao “guard” it,  cut-outs, buntings, menu call-outs — all nudging the same idea: put the phone down, look up,  feed good times, not the feed. 

A series of free Bichi Mao wallpapers is also available for download via the new Pizza Hut app /  website, to dress up your desktop and phone via this link:  

Phase 2 — Limited-Edition Merchandise (from 15 July, 300 selected stores) Bring Bichi Mao home. With any Pizza Hut x Bichi Mao combo purchase, fans can claim a  limited quantity of Shaker Acrylic Standee or Shaker Keychain — the little desk-side or bag-side  companion for the moments in between meals, made for hanging out on your table, your keys,  wherever your “good times” happen next. While stocks last. 

Alongside the in-store rollout, Pizza Hut and the Bichi Mao team have co-produced a trio of  original animated shorts — Squashed, Trapped in the Feed and Still Scrolling? — each built  around the same idea: Bichi Mao, fed up with being stuck in the feed, breaks the fourth wall to  call viewers out before pointing them toward a real meal. A wider creator seeding campaign,  alongside original comic strips developed specifically for the partnership, carries the storytelling  across social through the campaign period. 

Squashed: https://www.instagram.com/reel/DaO5SRWB4wR/?hl=en 

Part of a Bigger Pizza Hut Story 

The collaboration builds on Feed Good Times, the platform Pizza Hut Malaysia introduced last  year as its ongoing mission to bring people back to the table for real, positive social experiences.  With Bichi Mao, that mission meets a generation that has grown up sharing its emotions  through characters and comics — giving Pizza Hut a fresh, culturally fluent way to keep that  promise alive for younger Malaysians. 

The Pizza Hut x Bichi Mao collaboration is now available via the Pizza Hut app, Foodpanda,  GrabFood, take away and dine-in at participating outlets nationwide.