If FEARLESS is the standard, then the people on stage have to meet it. In our 15th year, the Malaysian Marketing Conference 2026 brings together a line-up of speakers and panellists who aren’t here to echo safe thinking — they’re here to challenge it. Across the programme, attendees will hear
As marketing continues to evolve at speed, the conversation is no longer about isolated trends, but about how multiple forces are colliding to reshape the industry all at once. In this exclusive interview with Marketing Magazine, we speak to Raghunath a.k.a. “Brandman”, curator of milestone brand marketing conference BRANDFEST, and
After more than two decades of operating within a global network structure, M+C Saatchi Malaysia today announces its transition to 100% local ownership and workforce, marking a new chapter as a founder-led, independent creative and consultancy powerhouse rooted in Malaysia. As a result of the transition, the agency has rebranded
By Ezra Gideon Iran dropped a LEGO rap video last month, and a few more after that. Trump as Satan. Netanyahu holding an Epstein file. A missile hits a girls’ school, with a zoom-in on a pink little school bag. It was whack. It was dramatic. It was also brilliant.
By the time most beauty brands notice a trend, it has already lived a full life online. Someone tries something in a bedroom mirror, films it, posts it, and the idea travels. By the time it reaches a brand’s lab, it often arrives stripped of its origin story. Vaseline is
After more than two decades as part of a global network, M+C Saatchi Malaysia has stepped into a new chapter, rebranding as M+C Saatchi KARSA following its transition to full local ownership. The move, led by founding partner and CEO Sharifah Menyalara Hussein, better known as Lara Hussein, marks a
There are awards. Then there is the weight of Gold. They cannot fake brave thinking. They cannot mint original instinct under pressure… That is what makes The Ham Report matter. In a market flooded with trophies, citations, badges and applause, the Ham Report does something gloriously unfashionable. It filters out
We all want our brand to be loved. It’s only natural. And yes, there are some “Miss Popularity” brands out there that people actually care about. And yes, we each have a handful we are attached to. But for the most part, Ms Marketer, other than you and your mom,
In most corners of the internet, the phrase “Nigerian prince” still triggers a reflex. Delete. Ignore. Move on. Vaseline has decided to do the opposite. In a campaign conceived out of Singapore by Leo Burnett Singapore for Unilever, the brand has recruited a real Nigerian royal, Prince Chris Okagbue, to
For all the money spent chasing attention, one of April’s most talked-about brand moments arrived without a media plan, a celebrity or a launch deck. It simply floated by. A jar of Nutella drifted across a livestream from NASA’s Artemis II mission. For a few seconds, against the quiet hum
