Malaysia Aviation Group has appointed Carat Malaysia, part of dentsu, as its Media Agency of Record. Carat will serve as the central global hub supporting MAG’s efforts to deepen engagement with travellers across 26 international markets. The partnership will bring together media and search engine optimisation capabilities under a unified
Asia-Pacific audiences are embracing one-minute cliffhangers at remarkable speed. For marketers, the short-drama surge is more than a content trend. It is a lesson in how stories must earn attention, moment by moment. The next great streaming battle may not be fought on television screens. It is unfolding vertically, on
AnyMind Group’s expansion of its Malaysian creator network signals something beyond another influencer marketing milestone. It points to a shift in how consumers discover, validate and choose brands. For years, marketers have chased views, impressions, followers and fleeting moments in an endlessly scrolling feed. But Malaysia’s next digital marketing battleground
Sometimes the most powerful slogan is not created in a boardroom. It does not emerge from months of workshops, consumer research, linguistic testing and presentation decks filled with carefully plotted brand territories. It simply enters the conversation. “Onn tak Onn?” did exactly that. The phrase is built around a deceptively
Astro has strengthened its senior leadership team with three key appointments aimed at advancing commercial performance, digital expansion and customer-led growth. Tai Kam Leong has moved into the expanded position of Chief Commercial Officer, while Christinne Lim returns to Astro as Chief Marketing Officer. Digital industry veteran René E. Menezes
Marrybrown in partnership with foodpanda sold 48,866 pieces of fried chicken, setting a record for “The Most Fried Chicken Pieces Sold Through a Delivery Platform in a Day” in the Malaysia Book of Records From left to right: foodpanda Managing Director, Keneth Soh; Record Consultant from Book of Record, Edwin
Meltwater MCP is the only full-suite media intelligence platform that plugs directly into leading AI assistants, custom agents and AI workflows – with the ability to take action, not just answer questions. Meltwater, the global leader in actionable intelligence for PR, Communications and Marketing teams, today announced a major expansion
After two inspiring days of ideas, insights and spirited debate, APPIES Malaysia 2026 concluded on a high note, reaffirming its position as the country’s premier platform for marketing effectiveness and one of Southeast Asia’s most respected gatherings of marketers. Held on 9 and 10 July at the KLGCC Convention Centre,
There is a moment in every customer relationship when a brand discovers what it truly believes. It is not when the customer signs up. It is when the customer tries to leave. For Virgin Media, that moment has come with a £28 million fine. That is roughly RM153 million. A
The world’s oldest advertising medium is having one of its most technologically ambitious moments and Asia-Pacific is leading it. Asia-Pacific now accounts for around 55% of all global out-of-home advertising expenditure, cementing the region as the undisputed centre of gravity for a medium once dismissed as traditional, static and difficult
