THE FEARLESS MALAYSIAN MARKETING CONFERENCE EDITION. FEARLESSLY FORWARD: The Malaysian Marketing Conference on May 21 was something else. It walked into the hall, looked at Malaysian marketing in the eye and asked questions many have been avoiding. The conference carried one word on its chest: FEARLESS. Sixteen speakers super charged
There is something quietly revealing about Dyson Singapore’s latest agency appointment. The premium technology brand, long admired for turning engineering into aspiration, has appointed independent creative consultancy ballsy as its social agency-of-record (AOR) following a competitive pitch. The one-year retainer, which began with key opinion leader (KOL) work and expands
In Malaysia’s increasingly noisy e-commerce battleground, where every sale screams louder than the next, it takes a certain kind of madness to stand out. Or in TikTok Shop Malaysia’s case, a flying severed head. For its latest Jimat Gila campaign, TikTok Shop Malaysia has gone gloriously off-script with two surreal
A viral shepherd recruitment ad in China has unexpectedly exposed a deeper crisis simmering beneath Asia’s modern workforce: burnout, job anxiety and a growing desire to simply walk away. By the time Chinese farm owner Zuo Xiaoyong posted an advertisement for two shepherds to look after 3,000 sheep in the
As digital banking continues to reshape the financial landscape, trust has become one of the industry’s most important currencies. For traditional banks, trust was often built through physical branches, face-to-face interactions, and decades of familiarity. But for digital-first banks, the challenge is entirely different — trust must be designed directly
As Pesta Kaamatan and Hari Gawai draw near, CelcomDigi Berhad (“CelcomDigi”) pays tribute to the ‘unseen makers’ — the artisans and cultural custodians of East Malaysia — whose stories and craftsmanship continue to inspire and sustain the spirit of the harvest celebrations. Through its festive film, Tuai Tradisi, the company
Syafiq Kyle, Beto Kusyairy, and Mimi Lana Unite in a Powerful Malaysian Story with Heart and Purpose Petaling Jaya, 22 May 2026 – Astro Shaw, in association with Etika Sdn Bhd (through its brands 7UP and Mirinda), Enotech Pictures, and Icon Pictures, continues to strengthen the local film industry with
Building on its Harvest celebrations across East Malaysia, Pepsi brings together music, storytelling, radio and community experiences through PEPSI FM — a unified cultural platform celebrating the shared spirit of Kaamatan and Gawai. This Harvest season, Pepsi Malaysia brings Kaamatan and Gawai to life through PEPSI FM, a first ever
For more than two decades, Google Search felt reassuringly simple. You typed something in. Google returned a page of links. Brands fought for rankings. Agencies obsessed over keywords. Publishers chased traffic. Somewhere along the way, an entire digital economy grew around one ambition: appearing on Page One. That familiar world
In this episode of The NexGen Show, PR professional Wisha Najmi shares her journey into the world of public relations, from discovering her passion during her diploma studies to building a career across industries like automotive, finance, and business communications. Originally planning to pursue journalism, Wisha realised PR was the
