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The Five Hours That Every Malaysian Brand Is Ignoring

Every marketer obsesses over disposable income. Far fewer pay attention to disposable time. Yet according to the latest Department of Statistics Malaysia (DOSM) findings, Malaysians spend an average of five hours and 12 minutes every day on unpaid domestic and care work. Cooking. Cleaning. Laundry. Looking after children. Caring for

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FMT, Keluar Sekejap Join Forces in Landmark Media Alliance

The alliance pairs the country’s biggest bilingual news company with its biggest current affairs podcast, launching with Future Speaks.  FMT and Keluar Sekejap have joined forces in a landmark media alliance, pairing the country’s biggest bilingual news company with its biggest podcast channel for current issues and analysis. Signing a

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Big Global Wins – from IBM to adidas

Two of the advertising industry’s biggest global account moves have landed within days of each other, underscoring how the battle for blue-chip clients is increasingly being won by agencies that can combine creativity, technology and integrated capabilities at scale. Technology giant IBM has appointed Stagwell as its lead global creative

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When The Industry Takes The Stage

At APPIES Malaysia 2026, creativity is not just celebrated. It is questioned, defended and brought to life in front of the room. There are awards shows that reward the final work. Then there is APPIES Malaysia, where the thinking behind the work is placed under the spotlight. On July 9

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Leadership, Not Technology, Will Decide the Winners

Part 3: The AI Agency Conversation Series – What kind of leaders will thrive in the AI era? Read Part 1 and Part 2. Artificial intelligence can automate tasks, accelerate workflows and analyse vast amounts of information. But it cannot inspire people, build culture or create trust. As agencies reinvent

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AI Is Making Human Creativity More Valuable, Not Less

Part 2: The AI Agency Conversation Series – What kind of creativity will AI never replace?) Read Part 1 here. Artificial intelligence can generate ideas in seconds. But it still cannot recognise emotional truth, cultural tension or human instinct. As machines become better at creating content, the qualities that define

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Malaysia Doesn’t Need Better AI, It Needs Better Agencies

Part 1: The AI Agency Conversation Series – What kind of agency should AI create? Artificial intelligence is becoming the industry’s new normal. The agencies that will define the next decade are not the ones buying the latest AI tools. They are the ones bold enough to redesign how they

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MARKETING Weekender Issue 465

PRESENTER OF THE DECADE OPENS APPIES 2026: MBCS Malaysia CEO Stanley Clement kickstarts the APPIES on July 9. Nowhere else in Malaysia can you experience 38 leading brands presenting their campaigns live, and in their own words. Over 100 powerful campaigns will deliver spectacular learning experiences showcasing Malaysian marketing case

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Kevin Teh Joins Kingdom Digital as Creative Director

 Kingdom Digital Malaysia has appointed Kevin Teh as Creative Director, marking a strategic step in the agency’s evolution as a powerhouse of creative innovation, built to deliver work that is not only effective but truly “Made Differently”.  With 17 years of creative experience, Kevin will lead the agency’s creative direction

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CIMB rolls out new brand campaign “Moving You Forward” across ASEAN

A strategic brand direction to fulfill customer promise CIMB has introduced “Moving You Forward”, a new regional brand campaign designed to connect the role banking plays in advancing the ambitions of customers and societies across ASEAN.  It was built on the belief that progress is deeply personal and that financial institutions

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