After more than two decades as part of a global network, M+C Saatchi Malaysia has stepped into a new chapter, rebranding as M+C Saatchi KARSA following its transition to full local ownership. The move, led by founding partner and CEO Sharifah Menyalara Hussein, better known as Lara Hussein, marks a
There are awards. Then there is the weight of Gold. They cannot fake brave thinking. They cannot mint original instinct under pressure… That is what makes The Ham Report matter. In a market flooded with trophies, citations, badges and applause, the Ham Report does something gloriously unfashionable. It filters out
We all want our brand to be loved. It’s only natural. And yes, there are some “Miss Popularity” brands out there that people actually care about. And yes, we each have a handful we are attached to. But for the most part, Ms Marketer, other than you and your mom,
In most corners of the internet, the phrase “Nigerian prince” still triggers a reflex. Delete. Ignore. Move on. Vaseline has decided to do the opposite. In a campaign conceived out of Singapore by Leo Burnett Singapore for Unilever, the brand has recruited a real Nigerian royal, Prince Chris Okagbue, to
For all the money spent chasing attention, one of April’s most talked-about brand moments arrived without a media plan, a celebrity or a launch deck. It simply floated by. A jar of Nutella drifted across a livestream from NASA’s Artemis II mission. For a few seconds, against the quiet hum
When it comes to navigating complex markets and driving meaningful growth, few bring the depth of experience and clarify of perspective that Mohamed Adam Wee Abdullah does. With a career spanning leadership roles at Maybank and CIMB Group, Adam has been at the forefront of marketing transformation within some of
Marketing Campaigns Awards Too good to be true? Marketing Magazine Asia has finally done it. This organised, searchable compilation of top Malaysian marketing campaigns is now available in both PDF and online formats, featuring insights by business challenge, campaign synopsis, and key learnings. Searchable by campaign, agency, brand, and year,
By Hando Sinisalu , The Founder of Marketing Parrot B2B There’s a neat little B2B fairy tale many of us grew up with: “B2B is simple. Small target list. Usually the CEO decides. Just send a direct offer (email or direct mail), include lots of technical info, and make the
It was close to midnight when the call came in. Not a briefing. Not a pitch. An SOS. From MERCY Malaysia… President Datuk Faizal didn’t speak in marketing language. There were no decks, no data, no KPIs. Just urgency. Lebanon needed help. And suddenly, everything we do in this industry,
Over the past year, Unifi’s Marketing team has been collecting awards at a rather impressive rate. Putra Brand of the year, Putra Platinum for two years running, MARKIES, Dragon of Asia, Marketing Excellence Awards, HASHTAG Asia and PC.Com. Platinum. Gold. Silver. Bronze. The sort of collection that garners enthusiastic LinkedIn
