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Trust, Technology and the New Reputation Economy: An Exclusive Interview with Nitin Mantri on Navigating Asia-Pacific’s Next Era

The President of APAC at WE Communications explains why human judgment, local intelligence, strategic public affairs and trusted stakeholder relationships will become increasingly critical as businesses confront AI disruption, geopolitical uncertainty and regulatory complexity. As businesses across Asia-Pacific navigate a rapidly changing environment shaped by artificial intelligence, geopolitical tensions, regulatory

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Marmite Bottles England’s World Cup Hope in Three Different Sizes

From cautious quarter-finalists to believers going all the way, ‘WeMite’ turns football optimism into something fans can actually pack. There are many ways to measure an England football fan’s optimism. You can listen to how loudly they sing. Count how early they book their return flight. Or simply look at

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Malaysian Brands Have a Silent Trust Problem

Every marketer has seen it happen. Sales begin to soften. Repeat purchases slow. Customer acquisition suddenly becomes more expensive. Yet customer service receives few complaints and social media remains relatively quiet. It is tempting to believe nothing is wrong. According to new research from Ogilvy, that assumption could be costing

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Astro Unveils Astro X3 and a Slate of New Entertainment Content

Astro, Malaysia’s leading media and entertainment company, today announced Astro X3, its new streaming-first offering which requires no box, no installation and no contract. With a seamless mobile sign-up experience, customers can start watching their favourite content in minutes. As Astro makes it easier than ever for audiences to enjoy

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Most Marketers Thinks They’re AI-ready. Here’s Why They May Not Be.

Artificial intelligence has become impossible to ignore. From content creation and campaign planning to customer service and reporting, marketers are increasingly embracing AI-powered tools to work more efficiently. So when someone asks if your business is AI-ready, the answer feels obvious. It isn’t. According to Kuala Lumpur-based AI company MeVe

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WHERE MARKETING FACES MARKETING

There is a noticeable difference between arriving at a gala dinner and arriving at the APPIES. At 8.00am on the first morning, nobody is thinking about trophies. They’re thinking about fifteen minutes. The foyer is already filling. Coffee is poured. Lanyards are collected. Familiar faces exchange greetings before drifting back

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