APPIES Malaysia 2026 is shaping up to be more than just another awards event. Across two packed days on July 9 and 10, the industry will gather for a live showcase of campaigns, strategy, creativity and effectiveness, with brands and agencies taking the stage to present the work behind some
Pizza Hut Malaysia partners with viral homegrown IP Bichi Mao on “Feed Good Times, Not The Feed”, bringing limited-edition packaging, collectible stickers and merch to MyBox and Hut’s Sliders from 29 June. Bichi Mao built a 2.4-million-strong following by living entirely inside the feed. Now, in a new collaboration with
Football is no longer anchored to the living room TV. Today, fans catch matches wherever they can on their phones, during late-night mamak sessions, daily commutes, or stolen moments between breaks. To match this shift, homegrown snack giant Tai Sun has teamed up with independent creative agency Fishermen Integrated Singapore
The FIFA World Cup continues to dominate Malaysia’s digital landscape, generating more than 22,600 online mentions and 661,000 engagements over the past seven days, as football fans flock to social media for live updates, match reactions and viewing information. According to the latest Meltwater social listening report covering the Asia Pacific
As climate change reshapes consumer behaviour, brands are increasingly looking beyond traditional product benefits to remain relevant. Henkel Japan’s got2b has done exactly that, launching a campaign that reimagines hair colour as something more than a beauty choice. It positions it as a way to stay cooler during Japan’s sweltering
While modern trade and e-commerce continue to dominate retail headlines, Ninja Mart believes Malaysia’s next growth opportunity may still lie behind the counter of the neighbourhood kedai runcit. The business-to-business (B2B) distribution platform is doubling down on traditional retail, expanding its support for independent retailers through a hybrid model that
Sometimes the best marketing campaign is the one your competitor accidentally creates for you. Or, in this case, the one FIFA unintentionally gifted to brands it wanted fans to ignore. Ahead of the 2026 FIFA World Cup, football’s governing body enforced one of its strictest commercial rules yet. Stadium naming
As football fans around the world fix their eyes on every pass, tackle and goal, Subway Singapore has found an ingenious way to make one of the game’s most routine moments worth celebrating. Not a goal. Not a penalty. Not even a dramatic last-minute winner. Instead, the brand has built
For one month every four years, football does more than dominate television screens. It reshapes consumer behaviour, fills restaurants long after midnight and turns every major match into a commercial opportunity. As the FIFA World Cup unfolds, Malaysia’s food and beverage industry is enjoying an unexpected winner’s medal. According to
Making the Forbes 30 Under 30 Asia list is often seen as a personal milestone. But for Malaysian footwear brand Machino, the recognition says something much bigger about the kind of brands that are beginning to emerge from this country. Founded by sisters Esther Tai Shen Hui and Amy Tai
