There was a time when creative people feared the accountant. Then procurement arrived. Now the industry fears the algorithm. Across agencies and marketing teams, AI has triggered equal parts excitement and panic. One camp believes it will democratise creativity, while the other fears a future filled with polished sameness and
There are many products in the world that claim to improve lives. Far fewer begin by understanding how people actually live. That may explain why a simple brooch-shaped hearing aid from Indonesia is drawing attention far beyond the worlds of healthcare and advertising. Developed by Dentsu Indonesia and halal beauty
Malaysia’s television industry has just witnessed a moment that may prove far bigger than it first appears. After nearly three decades of collaboration, Radio Televisyen Malaysia (RTM) will cease broadcasting its channels on Astro’s satellite and OTT platforms beginning July 1, 2026. Officially, the explanation is commercial. Both parties, according
The window is closing. On 21 May 2026, some of the sharpest minds in branding, creativity, AI, strategy and business transformation will gather under one roof at KLGCC Convention Centre for The Malaysian Marketing Conference 2026 and this is your final call to be in the room. The conference is
Campbell’s Malaysia has teamed up with Havas Malaysia on a new digital, out-of-home campaign that looks at comfort through the lens of women’s everyday routines. Titled “The Campbell’s Feeling”, or “Nikmat Rasa Campbell’s” in Malay, the campaign runs from April 2026 across Malaysia. Long associated with warmth and care, Campbell’s
There was a time when beer advertising in Malaysia leaned heavily on glossy nightlife visuals, imported cool and predictable taglines about “refreshment”. But as temperatures rise and attention spans shrink, brands are increasingly being forced out of air-conditioned comfort zones and into the streets themselves. That may explain why Tiger
HEINEKEN has retained dentsu for its global media business while restructuring its wider agency ecosystem as part of the brewer’s EverGreen 2030 growth strategy and commercial transformation agenda. The review sees the company reduce the number of global agency partners across media, creative and production functions in a move aimed
There is something quietly symbolic about Winnie Chen-Head returning to the WPP network at a time when the media agency business across Asia feels like it is being rewritten in real time. Her appointment as CEO of WPP Media Malaysia is not merely another senior leadership shuffle in adland. It
By Samir Dixit – COO of DIA Brand Consultants Sdn Bhd It is the tragedy of great companies refusing to believe that the world which made them great is ending. The most dangerous moment in business is not when a company is weak. It is when it is dominant. The
Malaysia is approaching a decisive economic moment as artificial intelligence rapidly redraws the rules of global competitiveness, investment flows, and job creation. In Southeast Asia’s accelerating AI race, the gap between leaders and late movers is beginning to widen, with industry voices warning that Malaysia’s next budget cycle may be
