After two inspiring days of ideas, insights and spirited debate, APPIES Malaysia 2026 concluded on a high note, reaffirming its position as the country’s premier platform for marketing effectiveness and one of Southeast Asia’s most respected gatherings of marketers.
Held on 9 and 10 July at the KLGCC Convention Centre, this year’s event brought together more than 100 live campaign presentations, over 50 of Malaysia’s leading brands, and around 30 Chief Marketing Officers, alongside marketers, agency leaders and business decision-makers committed to one common goal. Learning what truly drives business growth through marketing.
Now in its 11th year, APPIES Malaysia has become much more than an awards programme. It has evolved into a national learning platform where brands openly share the strategies, challenges, successes and lessons behind campaigns that have delivered measurable business results.
Gold/Silver/Bronze plus Merit winners in alphabetical order, by campaigns. Best of Best Special Winners and Best Presenter winners are decided from here.
| CAMPAIGN | ADVERTISER | BRAND | AGENCY |
| Beyond Football Sponsorship | Wipro Unza (M) Sdn Bhd | Dashing | TBWA\Kuala Lumpur |
| Beyond the Hijab, Solving the Real Cause of Flat Hair | Wipro Unza (M) Sdn Bhd | Safi Shayla | MBCS |
| Beyond the Nursery: Expanding Carrie Junior into Malaysia’s Adult Market | Wipro Unza (M) Sdn Bhd | Carrie Junior Talcum | PHD Media |
| Beyond the Screen: Using Helmet Compression as a Living Media Channel for Safi Shayla | Wipro Unza (M) Sdn Bhd | Safi Shayla | PHD Media |
| Biasiswa Siswi Safi: Investing in Young Women’s Futures, Winning a New Generation | Wipro Unza (M) Sdn Bhd | Safi Shayla | MBCS |
| BIG Rehab – The Stronger Side | BIG CARING GROUP BHD | BIG Pharmacy | JUNO |
| CelcomDigi Convergence: From Display to Dialogue | CelcomDigi | CelcomDigi | OMD (M) Sdn Bhd |
| CelcomDigi x Gegar Vaganza: Ada Top Up, Ada Vote Lagi! | CelcomDigi | CelcomDigi | OMD (M) Sdn Bhd |
| Dashing Converted Purchases Into Football Dreams at Tottenham Hotspur, United Kingdom | Wipro Unza (M) Sdn Bhd | Dashing | PHD Media |
| Enchanteur’s If Amelie is in Malaysia: Giving Fragrance Quality Main Character Energy | Wipro Unza (M) Sdn Bhd | Enchanteur | TBWA\Kuala Lumpur |
| From Bath-Time Toy to Gen Alpha Icon: How Carrie Repositioned Its Elephant to Turn Brand Lapsing into Business Growth | Wipro Unza (M) Sdn Bhd | Carrie Super Protect | PHD Media |
| From Harvest to Youth-Led Movement — Driving +14% Growth in East Malaysia | Etika Group of Companies | Pepsi | Ampersand Advisory |
| From K-Pop Fandom to Purchase: How AIKEN BRIGHT PINK Converted Digital Engagement into Brand and Sales Growth | Wipro Unza (M) Sdn Bhd | Aiken | PHD Media |
| From Land Developer to Nature Custodian | Sime Darby Property Berhad | Sime Darby Property | M+C Saatchi KARSA |
| From Players to Customers | CelcomDigi | CelcomDigi | GrowthOps Pte Ltd |
| From Unknown to Idol: Launching Aiken Niacinamide Like a K‑pop Debut | Wipro Unza (M) Sdn Bhd | Aiken | MBCS |
| From Zero to 1,100,000 Accounts: Acquisition Engine Unleashes The Fastest Growing Digital Bank! | YTL Group (Digital Bank) | Ryt Bank | Ampersand Advisory |
| From Zero to 1,900,000 Installs in just 7 months: Launching The Ryt way! | YTL Group (Digital Bank) | Ryt Bank | Ampersand Advisory |
| Grab: Sabar’s On The Way | MyTeksi Sdn Bhd | Grab | MyTeksi Sdn Bhd |
| GrabCoins Rebrand | MyTeksi Sdn Bhd | Grab | MyTeksi Sdn Bhd |
| GrabMart Satu Order Dua Waktu | MyTeksi Sdn Bhd | Grab | MyTeksi Sdn Bhd |
| Hot Deals is for everyone. | MyTeksi Sdn Bhd | Grab | MyTeksi Sdn Bhd |
| Hotlink Geng Bijak Berbajet: Turning Smart Spending into a Social Identity | Maxis | Hotlink | Publicis Groupe Malaysia |
| How Goodday Turned Blockbuster Entertainment into Ramadan’s Biggest Food Experience | Etika Group of Companies | Goodday | Ampersand Advisory |
| If Amélie Is in Malaysia: How Enchanteur Turned Education into Entertainment | Wipro Unza (M) Sdn Bhd | Enchanteur | PHD Media |
| Inilah Kita, Sehati Bersama | Astro Malaysia | Astro Malaysia | Astro Media Solutions |
| Kisah Benar: Real Stories. Real Threats. Real Protection | CelcomDigi | CelcomDigi | OMD (M) Sdn Bhd |
| Kisah Benar: Turning Scam Awareness into Lived Experience | CelcomDigi | CelcomDigi | OMD (M) Sdn Bhd |
| Last to First: Building Malaysia’s Most Trusted Digital Bank, in 7 months, one pixel at a time! | YTL Group (Digital Bank) | Ryt Bank | Ampersand Advisory |
| Let’s Chat Before You Click. The Ad That Transfrom into a Sales Agent. | CelcomDigi | CelcomDigi | OMD (M) Sdn Bhd |
| Oh My Gravy: Changing the Way Malaysia Enjoys Fried Chicken | Jollibee Malaysia | Jollibee | Yellow Leads |
| Pilihan Raya MYDIN | Mydin Mohamed Holdings Berhad | Mydin Mohamed Holdings Berhad | Mydin Mohamed Holdings Berhad |
| Ryt Bank: Full-Funnel Integrated Media launch creates Malaysia’s #1 most downloaded app! | YTL Group (Digital Bank) | Ryt Bank | Ampersand Advisory |
| Safi Biasiswa Siswi: From My Mother’s Brand to Mine: How Safi Won a New Generation of Hijabis | Wipro Unza (M) Sdn Bhd | Safi Shayla | MBCS |
| Safi Naturi Built for the Feed: Winning Gen Alpha by Working With the Algorithm thru AI | Wipro Unza (M) Sdn Bhd | Safi Shayla | MBCS |
| Scent of Raya – A Cat Tale | Wipro Unza (M) Sdn Bhd | Scentify & Enchanteur | PHD Media |
| Scentify turns fragrance into episodic CNY social drama – the ‘Scent-ertainment’ on XiaoHongShu | Wipro Unza (M) Sdn Bhd | Scentify | PHD Media |
| STAY STRONG AT WONDA MALAM TERLARANG | Etika Group of Companies | Wonda Coffee | ASTRO SHAW SDN BHD |
| Stop That Dot Together: Media Mobilises Women, Driving 27,557 Cancer Screenings and +189% Sales Growth | Ace Canning | HOMESOY | Ampersand Advisory |
| Sunlight’s Eat The Skin | Unilever | Sunlight | Unilever |
| The Banners of Trafford Den | Heineken Malaysia Berhad | Tiger Beer | Sambal Lab |
| The Destiny Network: Turning Fortune Into Entertainment | CelcomDigi | CelcomDigi | Astro Media Solutions |
| The Story That Made a Nation cry: Driving 23% Sales Growth | Etika Group of Companies | 7up/Mirinda | Ampersand Advisory |
| The Story That United A Nation: Driving 23% Sales Growth | Etika Group of Companies | 7up/Mirinda | Ampersand Advisory |
| TikTok Shop: Home is Where the Huat is | TikTok Shop (Malaysia) Sdn. Bhd. | TikTok Shop Mall Malaysia | JUNO |
| Tune Talk: The Telco That Built an Audience Before Customers | Tune Talk | Tune Talk | Edelman Malaysia |
| U Mobile Powers Youth Ambition by Incubating Influencers from the Ground Up | U Mobile Sdn Bhd | U Mobile | Astro Media Solutions |
| Why Kia? | Kia Sales Malaysia | Kia Malaysia | BLWN & Innocean MY. |
Official Awards Presentation and Celebration Night:
Date: 21 August, 2026
Venue: KLGCC Convention Centre
Time: 6.00pm.
For table bookings, contact Vishnu
Judging Days Picture Gallery
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The APPIES is where Malaysia’s boldest campaigns, brightest ideas, and most impactful storytellers take the stage.
More than an awards show, it is the industry’s ultimate platform for creative, media, digital and marketing excellence, where live presentations meet live judging.
This is your chance to showcase work that moved audiences, shaped conversations, and delivered real results.
From breakthrough brand campaigns to innovative digital experiences, the APPIES celebrates the work that defines the future of marketing.
Step into the spotlight alongside the industry’s leading agencies, brands, creatives, strategists and changemakers.
Whether you are aiming for Gold, Silver, Bronze or the prestigious Best of the Best recognition, this is your moment to make history.
Your campaign deserves to be seen.
Your ideas deserve the stage.
Your work deserves the legacy.
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