For decades, the global agency model has been a carefully managed sprawl. Creative in one corner, media in another, data somewhere in between, all stitched together with meetings, markets and, occasionally, miracles. Volkswagen appears to have decided that era has run its course. In its place comes something more deliberate.
You can see it in a simple, everyday moment. A young executive in Petaling Jaya scrolls through TikTok while waiting for coffee. A family in Klang watches YouTube on the living room TV instead of free-to-air channels. A small business owner in Penang checks Google search ads before deciding where
Actor Stephen Baldwin stayed away from white powder after cocaine ruined his life. For 27 years, Baldwin kept a simple rule, no white powder. Not in his home. Not in his routines. Not even by accident. Which made something as ordinary as doing the laundry a challenge, until now. White
After more than two decades of operating within a global network structure, M+C Saatchi Malaysia today announces its transition to 100% local ownership and workforce, marking a new chapter as a founder-led, independent creative and consultancy powerhouse rooted in Malaysia. As a result of the transition, the agency has rebranded
By Ezra Gideon Iran dropped a LEGO rap video last month, and a few more after that. Trump as Satan. Netanyahu holding an Epstein file. A missile hits a girls’ school, with a zoom-in on a pink little school bag. It was whack. It was dramatic. It was also brilliant.
By the time most beauty brands notice a trend, it has already lived a full life online. Someone tries something in a bedroom mirror, films it, posts it, and the idea travels. By the time it reaches a brand’s lab, it often arrives stripped of its origin story. Vaseline is
After more than two decades as part of a global network, M+C Saatchi Malaysia has stepped into a new chapter, rebranding as M+C Saatchi KARSA following its transition to full local ownership. The move, led by founding partner and CEO Sharifah Menyalara Hussein, better known as Lara Hussein, marks a
There are awards. Then there is the weight of Gold. They cannot fake brave thinking. They cannot mint original instinct under pressure… That is what makes The Ham Report matter. In a market flooded with trophies, citations, badges and applause, the Ham Report does something gloriously unfashionable. It filters out
We all want our brand to be loved. It’s only natural. And yes, there are some “Miss Popularity” brands out there that people actually care about. And yes, we each have a handful we are attached to. But for the most part, Ms Marketer, other than you and your mom,
In most corners of the internet, the phrase “Nigerian prince” still triggers a reflex. Delete. Ignore. Move on. Vaseline has decided to do the opposite. In a campaign conceived out of Singapore by Leo Burnett Singapore for Unilever, the brand has recruited a real Nigerian royal, Prince Chris Okagbue, to
