For decades, business-to-business marketing lived in the shadow of consumer marketing. It was seen as rational rather than emotional, technical rather than creative. But Southeast Asia has now become one of the world’s most exciting B2B markets. That’s why the ASEAN B2B Elevate Conference comes to KL in January. PLUS:
A Korean heartthrob. A Raya love triangle. A kampung rivalry. A viral dance finale. And the hero in the middle of it all? A Korean inspired burger. At a time when consumers are skipping ads faster than ever, Media Prima and McDonald’s Malaysia asked a simple question: What if we
Cadbury Dairy Milk Malaysia and Ogilvy Malaysia bring insightful moments of generosity to life in a unique one-of- a-kind live performance, transforming a cafe in the heart of Kuala Lumpur into a live theatre. With Cadbury Dairy Milk, generosity is found in the even smallest gestures — a piece shared,
While millions of Malaysians are currently losing sleep, shouting at screens, and acting as armchair managers during the height of football fever, Amanah Saham Nasional Berhad (ASNB) has officially intercepted the hype with a sharp reality check: your favorite team might keep a clean sheet, but your personal financial defense
Malaysia Aviation Group has appointed Carat Malaysia, part of dentsu, as its Media Agency of Record. Carat will serve as the central global hub supporting MAG’s efforts to deepen engagement with travellers across 26 international markets. The partnership will bring together media and search engine optimisation capabilities under a unified
Asia-Pacific audiences are embracing one-minute cliffhangers at remarkable speed. For marketers, the short-drama surge is more than a content trend. It is a lesson in how stories must earn attention, moment by moment. The next great streaming battle may not be fought on television screens. It is unfolding vertically, on
AnyMind Group’s expansion of its Malaysian creator network signals something beyond another influencer marketing milestone. It points to a shift in how consumers discover, validate and choose brands. For years, marketers have chased views, impressions, followers and fleeting moments in an endlessly scrolling feed. But Malaysia’s next digital marketing battleground
Sometimes the most powerful slogan is not created in a boardroom. It does not emerge from months of workshops, consumer research, linguistic testing and presentation decks filled with carefully plotted brand territories. It simply enters the conversation. “Onn tak Onn?” did exactly that. The phrase is built around a deceptively
Astro has strengthened its senior leadership team with three key appointments aimed at advancing commercial performance, digital expansion and customer-led growth. Tai Kam Leong has moved into the expanded position of Chief Commercial Officer, while Christinne Lim returns to Astro as Chief Marketing Officer. Digital industry veteran René E. Menezes
Marrybrown in partnership with foodpanda sold 48,866 pieces of fried chicken, setting a record for “The Most Fried Chicken Pieces Sold Through a Delivery Platform in a Day” in the Malaysia Book of Records From left to right: foodpanda Managing Director, Keneth Soh; Record Consultant from Book of Record, Edwin
