When Adidas unveiled a £450 (RM 2,400) marathon shoe weighing less than a bar of soap, the internet did what the internet always does. It gasped. It argued. It accused. Then it stared, slack-jawed, as Sabastian Sawe stormed through the streets of London in 1:59:30 to become the first man to break the two-hour
The old propaganda machine wore uniforms, carried red books and spoke in stiff ideological slogans. The new one arrives with ring lights, drone shots, cinematic transitions and suspiciously perfect travel itineraries. A recent Instagram reel making the rounds online pulls back the curtain on what appears to be China’s growing
There is a moment in Airwallex’s new Arsenal campaign where Spike Lee lets the noise of a North London pub do the storytelling. Pints clink. Opinions fly. Football tribalism collides with financial debate. Somewhere between the banter and bravado, the Australian fintech brand quietly inserts itself into one of the
For decades, “Made in China” was shorthand for mass production. Cheap labour. Anonymous factories. Western logos stitched onto products headed for shelves in New York, London and Tokyo. Now, one Chinese sportswear company wants something bigger: to replace those logos with its own. ANTA Sports, the Chinese sportswear giant that
PREGO and Havas Malaysia have launched a new Raya campaign that celebrates shared moments around the family table during the festive season. The campaign builds on PREGO’s “Savour the Moments” brand platform and centres on the role PREGO plays as a complementary addition to Raya meals. While traditional dishes remain
ADscholars is proud to announce its exclusive partnership with FIFA+, the official global digital platform of FIFA, as the exclusive sales partner for the South East Asia, GCC and India regions. This landmark collaboration opens unparalleled opportunities for brands to align with the most prestigious name in world football and
The Malaysia Media Specialists Association has announced the launch of the 2026 Festival and Awards. The theme for this year is MEDIAVOLUTION: next is now! This theme reflects the seismic changes affecting the industry, and the industry’s ability to evolve and ride through these changes effectively, delivering futuristic solutions to
Entermind, a data and AI consultancy, today announced the launch of Confessions of an AI Chatbot, a whitepaper revealing the findings of Malaysia‘s first systematic study of customer service chatbot quality across travel, telecommunications, eCommerce & Wallet, and financial services. Malaysia is investing billions in AI infrastructure. But when a
On most marathon mornings, the stories we tell are heroic. Grit. Endurance. Personal bests chased across 26.2 miles. What rarely makes the highlight reel is something far less glamorous but brutally real: friction. At the 2026 TCS London Marathon 2026, Vaseline has chosen to centre that quiet discomfortand turn it
But for a few surreal hours in Bangkok, it did. In a city known for spectacle, KFC Thailand managed to turn heads with something both absurd and oddly strategic. Giant branded containers floated down the river, packed with what the brand claimed was 91 tonnes of cheese. Commuters paused. Phones
