As football fans around the world fix their eyes on every pass, tackle and goal, Subway Singapore has found an ingenious way to make one of the game’s most routine moments worth celebrating. Not a goal. Not a penalty. Not even a dramatic last-minute winner. Instead, the brand has built
For one month every four years, football does more than dominate television screens. It reshapes consumer behaviour, fills restaurants long after midnight and turns every major match into a commercial opportunity. As the FIFA World Cup unfolds, Malaysia’s food and beverage industry is enjoying an unexpected winner’s medal. According to
Making the Forbes 30 Under 30 Asia list is often seen as a personal milestone. But for Malaysian footwear brand Machino, the recognition says something much bigger about the kind of brands that are beginning to emerge from this country. Founded by sisters Esther Tai Shen Hui and Amy Tai
Long before flagship stores, sneaker culture and one-click shopping, there was one place Malaysians went for an authentic pair of Adidas shoes — GS Gill Sports. For generations, a trip to Jalan Tuanku Abdul Rahman often ended at the iconic retailer, where buying a pair of Adidas football boots or
Publicis Groupe South Asia CEO and Creative Data Jury President Anupriya Acharya says this year’s strongest work proved that data is most powerful when it solves real human problems. For years, marketers have spoken about data as though bigger automatically means better. More dashboards. More analytics. More algorithms. More signals.
The fourth day of Cannes Lions 2026 belonged as much to business transformation as it did to creativity. While the Festival unveiled another slate of Grand Prix winners across strategy, effectiveness, innovation and commerce, it was Ogilvy that emerged as one of the day’s biggest winners after being named Asia
One of the biggest corruption cases ever to hit the global advertising industry has ended with a life sentence, sending a powerful warning to agencies, advertisers and media owners about the risks lurking behind opaque media buying practices. A Chinese court has sentenced Di Fei, the former Chief Investment Officer
Watching football is no longer confined to the television screen. For Malaysia’s football fans, the FIFA World Cup 2026™ is increasingly unfolding across social feeds, creator content, live conversations and second-screen experiences that accompany every match. Unifi TV is leaning into that shift with a campaign that positions the broadcaster
APPIES Malaysia Conference 2026 is making its final call for registrations as the country’s marketing community prepares for two days of live campaign presentations, powerful industry insights and real-world learning from some of Malaysia’s most recognised brands and agencies. Happening on 9 and 10 July 2026 at KLGCC Convention Centre,
From life-saving innovation and social connection to commerce-led creativity, Day Three at Cannes Lions 2026 proved that the world’s best ideas are no longer just capturing attention—they are changing behaviour, solving real problems and delivering measurable business results. The third day of the Cannes Lions International Festival of Creativity reinforced
