If you can’t beat the scroll, you might as well hijack it. That, in essence, is the thinking behind The Brain Un-Rot Library, a new campaign by Grey Malaysia, part of Ogilvy Group Malaysia, in collaboration with BookXcess. It’s a campaign that doesn’t pretend TikTok is the enemy. Instead, it
In the latest edition of the Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media, has been ranked #1 in Malaysia and Asia Pacific. This achievement contributed to Omnicom Media being named the best performing global media group, with top rankings across North America, EMEA,
Home furnishing giant, IKEA Malaysia, has appointed WPP Media Malaysia as its integrated media agency for the next three years, consolidating media strategy, planning, and buying under one roof. The move signals a recalibration of how retail media works in a market where discovery happens online, but decisions are still
Somewhere between a factory in Italy and a delivery point in Poland, 12 tonnes of KitKat quietly disappeared. That is 413,793 chocolate bars. Enough to fuel a small nation’s tea breaks. Or, as the internet quickly described, the plot of the most polite heist movie ever conceived. For Nestlé, this
If everything goes to plan, Malaysia may soon do what many governments have debated but few have executed cleanly: draw a hard line between childhood and the algorithm. At the centre of it is Communications Minister Datuk Fahmi Fadzil, who signalled that a nationwide restriction on social media access for
There’s a moment in most ads where the brand leans forward and says, “Look at me.” This one doesn’t. Instead, it watches. In doing so, Griffin’s may have stumbled onto something many brands talk about but rarely achieve: relevance that feels earned, not inserted. 24 Hours. 24 Films. Zero Hard
A new consumer study by GrowthOps reveals a market that is unusually alert and increasingly cautious as geopolitical tensions involving Iran threaten to spill into everyday costs. What stands out is not just awareness but interpretation. This is no longer a petrol price surge concern but an escalating cost-of-living story.
WPP Media Malaysia has been appointed as the Integrated Media Agency of Record for IKEA Malaysia. This three-year mandate, encompassing integrated media strategy, planning, and buying across all channels, signals a new chapter in how IKEA Malaysia connects with its customers. Using WPP Open, WPP’s pioneering agentic marketing platform, IKEA
There’s a quiet shift happening behind the familiar green cartons of Yeo Hiap Seng — one that says as much about modern marketing as it does about manufacturing economics. The heritage beverage brand has laid off 25 employees at its Senoko, Singapore facility, consolidating its can production in Malaysia as
Connecting Changemakers, a purpose-driven collaborative initiative led by key industry players including Adzymic, Hepmil Malaysia and Perion, supported by the Out-of-Home Advertising Association of Malaysia (OAAM), successfully brought together media owners, technology innovators, creative partners, and community advocates to demonstrate how Digital Out-of-Home (DOOH) advertising can be a powerful force for meaningful social change. The
