For years, consumers have quietly suspected it. The cereal box looked the same, but felt lighter. The toothpaste tube ran out faster. The coffee jar somehow produced fewer cups. Now, in a ruling that could send tremors through supermarket aisles across Europe, a German court has effectively told brands: consumers
When a smartphone brand in China jokes that a mother has “two husbands”, it is not just social media users who react. The government steps in too. That is precisely what happened to OPPO this week after an online Mother’s Day campaign spiralled into a national conversation about morality, marriage,
There are many products in the world that claim to improve lives. Far fewer begin by understanding how people actually live. That may explain why a simple brooch-shaped hearing aid from Indonesia is drawing attention far beyond the worlds of healthcare and advertising. Developed by Dentsu Indonesia and halal beauty
Malaysia’s television industry has just witnessed a moment that may prove far bigger than it first appears. After nearly three decades of collaboration, Radio Televisyen Malaysia (RTM) will cease broadcasting its channels on Astro’s satellite and OTT platforms beginning July 1, 2026. Officially, the explanation is commercial. Both parties, according
Campbell’s Malaysia has teamed up with Havas Malaysia on a new digital, out-of-home campaign that looks at comfort through the lens of women’s everyday routines. Titled “The Campbell’s Feeling”, or “Nikmat Rasa Campbell’s” in Malay, the campaign runs from April 2026 across Malaysia. Long associated with warmth and care, Campbell’s
There are some things every Indian family quietly accepts as seasonal inevitabilities. Mangoes. Power cuts. WhatsApp health advice from relatives. And somewhere around April, the annual emergence of the “summer uncle”. You know the one. Vest on. Belly out. Ceiling fan at full speed. Permanently stationed in the coolest corner
The courtroom battle now unfolding between Shein and Temu in London is more than another intellectual property dispute. It is a glimpse into what happens when the world’s most aggressive digital retail models finally collide head-on. At the centre of the case is an accusation that sounds almost ironic in
There was a time when beer advertising in Malaysia leaned heavily on glossy nightlife visuals, imported cool and predictable taglines about “refreshment”. But as temperatures rise and attention spans shrink, brands are increasingly being forced out of air-conditioned comfort zones and into the streets themselves. That may explain why Tiger
There is something quietly symbolic about Winnie Chen-Head returning to the WPP network at a time when the media agency business across Asia feels like it is being rewritten in real time. Her appointment as CEO of WPP Media Malaysia is not merely another senior leadership shuffle in adland. It
By Samir Dixit – COO of DIA Brand Consultants Sdn Bhd It is the tragedy of great companies refusing to believe that the world which made them great is ending. The most dangerous moment in business is not when a company is weak. It is when it is dominant. The
