Part 1: The AI Agency Conversation Series – What kind of agency should AI create? Artificial intelligence is becoming the industry’s new normal. The agencies that will define the next decade are not the ones buying the latest AI tools. They are the ones bold enough to redesign how they
Kingdom Digital Malaysia has appointed Kevin Teh as Creative Director, marking a strategic step in the agency’s evolution as a powerhouse of creative innovation, built to deliver work that is not only effective but truly “Made Differently”. With 17 years of creative experience, Kevin will lead the agency’s creative direction
A strategic brand direction to fulfill customer promise CIMB has introduced “Moving You Forward”, a new regional brand campaign designed to connect the role banking plays in advancing the ambitions of customers and societies across ASEAN. It was built on the belief that progress is deeply personal and that financial institutions
APPIES Malaysia 2026 is shaping up to be more than just another awards event. Across two packed days on July 9 and 10, the industry will gather for a live showcase of campaigns, strategy, creativity and effectiveness, with brands and agencies taking the stage to present the work behind some
Pizza Hut Malaysia partners with viral homegrown IP Bichi Mao on “Feed Good Times, Not The Feed”, bringing limited-edition packaging, collectible stickers and merch to MyBox and Hut’s Sliders from 29 June. Bichi Mao built a 2.4-million-strong following by living entirely inside the feed. Now, in a new collaboration with
Football is no longer anchored to the living room TV. Today, fans catch matches wherever they can on their phones, during late-night mamak sessions, daily commutes, or stolen moments between breaks. To match this shift, homegrown snack giant Tai Sun has teamed up with independent creative agency Fishermen Integrated Singapore
The FIFA World Cup continues to dominate Malaysia’s digital landscape, generating more than 22,600 online mentions and 661,000 engagements over the past seven days, as football fans flock to social media for live updates, match reactions and viewing information. According to the latest Meltwater social listening report covering the Asia Pacific
As climate change reshapes consumer behaviour, brands are increasingly looking beyond traditional product benefits to remain relevant. Henkel Japan’s got2b has done exactly that, launching a campaign that reimagines hair colour as something more than a beauty choice. It positions it as a way to stay cooler during Japan’s sweltering
While modern trade and e-commerce continue to dominate retail headlines, Ninja Mart believes Malaysia’s next growth opportunity may still lie behind the counter of the neighbourhood kedai runcit. The business-to-business (B2B) distribution platform is doubling down on traditional retail, expanding its support for independent retailers through a hybrid model that
Sometimes the best marketing campaign is the one your competitor accidentally creates for you. Or, in this case, the one FIFA unintentionally gifted to brands it wanted fans to ignore. Ahead of the 2026 FIFA World Cup, football’s governing body enforced one of its strictest commercial rules yet. Stadium naming
