Meltwater MCP is the only full-suite media intelligence platform that plugs directly into leading AI assistants, custom agents and AI workflows – with the ability to take action, not just answer questions. Meltwater, the global leader in actionable intelligence for PR, Communications and Marketing teams, today announced a major expansion
After two inspiring days of ideas, insights and spirited debate, APPIES Malaysia 2026 concluded on a high note, reaffirming its position as the country’s premier platform for marketing effectiveness and one of Southeast Asia’s most respected gatherings of marketers. Held on 9 and 10 July at the KLGCC Convention Centre,
There is a moment in every customer relationship when a brand discovers what it truly believes. It is not when the customer signs up. It is when the customer tries to leave. For Virgin Media, that moment has come with a £28 million fine. That is roughly RM153 million. A
The world’s oldest advertising medium is having one of its most technologically ambitious moments and Asia-Pacific is leading it. Asia-Pacific now accounts for around 55% of all global out-of-home advertising expenditure, cementing the region as the undisputed centre of gravity for a medium once dismissed as traditional, static and difficult
The President of APAC at WE Communications explains why human judgment, local intelligence, strategic public affairs and trusted stakeholder relationships will become increasingly critical as businesses confront AI disruption, geopolitical uncertainty and regulatory complexity. As businesses across Asia-Pacific navigate a rapidly changing environment shaped by artificial intelligence, geopolitical tensions, regulatory
The trends, technologies and insights shaping a new era of connectivity for modern brands Omnicom Media Malaysia successfully convened marketers, business leaders, media partners and industry experts at OM Forward: Beyond Signals on the 2nd of July, bringing together a thought leadership event that examined how brands can navigate complexity,
Omnicom Media, the largest media agency group in Malaysia, held their annual OM Forward event titled Beyond Signals, bringing together senior marketers, business leaders and industry partners to challenge one of the biggest assumptions in modern marketing, that more data automatically leads to better growth. Instead, the event presented a
From cautious quarter-finalists to believers going all the way, ‘WeMite’ turns football optimism into something fans can actually pack. There are many ways to measure an England football fan’s optimism. You can listen to how loudly they sing. Count how early they book their return flight. Or simply look at
A US$1.5 million trademark ruling has turned a legal defeat into something far more complicated: a test of what happens when brand ownership collides with cultural identity. On paper, this should have been a straightforward trademark case. A Chinese bubble tea company used a four-petal flower logo. A global luxury
Every marketer has seen it happen. Sales begin to soften. Repeat purchases slow. Customer acquisition suddenly becomes more expensive. Yet customer service receives few complaints and social media remains relatively quiet. It is tempting to believe nothing is wrong. According to new research from Ogilvy, that assumption could be costing
