By Hando Sinisalu , The Founder of Marketing Parrot B2B There’s a neat little B2B fairy tale many of us grew up with: “B2B is simple. Small target list. Usually the CEO decides. Just send a direct offer (email or direct mail), include lots of technical info, and make the
It was close to midnight when the call came in. Not a briefing. Not a pitch. An SOS. From MERCY Malaysia… President Datuk Faizal didn’t speak in marketing language. There were no decks, no data, no KPIs. Just urgency. Lebanon needed help. And suddenly, everything we do in this industry,
Over the past year, Unifi’s Marketing team has been collecting awards at a rather impressive rate. Putra Brand of the year, Putra Platinum for two years running, MARKIES, Dragon of Asia, Marketing Excellence Awards, HASHTAG Asia and PC.Com. Platinum. Gold. Silver. Bronze. The sort of collection that garners enthusiastic LinkedIn
Dentsu Creative Malaysia has launched “Raya Lebih Fresh Dengan 100PLUS”, a festive campaign developed for 100PLUS that challenges the conventional playbook for beverage marketing during the festive season, moving beyond the drink itself to design a wearable expression of the brand’s core proposition. Raya is a season built on movement,
As Generative Artificial Intelligence (GenAI) increasingly becomes the primary source of information for consumer research, brands risk being isolated within echo chambers of loyal supporters. This was one of the key insights revealed in the “Navigating Influence in the Age of AI: The Malaysian GEO (Generative Engine Optimisation) Perspective” white paper.
It began, as these things often do, with a quiet moment in a supermarket aisle. A shopper reaches for a familiar bottle, only to find empty space staring back. No warning. No explanation. Just absence. For many Malaysians, that absence recently took the shape of a missing bottle of Farm
At first glance they look like they could be scenes out of a Lego movie, although more vivid and fast-paced. But these viral AI videos inspired by the instantly recognisable Lego aesthetic feature dying children, fighter jets and US President Donald Trump – and are in fact pro-Iran propaganda. For
Not long ago, propaganda arrived with ceremony. It wore the authority of state television. It carried the weight of print headlines. You knew where it came from, and you knew what it wanted. Today, it appears between a cooking clip and a football highlight. More often than not, you don’t
By Alyssa Fishman & Katie Jensen These reflections celebrate the coaches, and collaborators whose belief, guidance, and occasional tough love helped define the careers of the women they mentored. Behind many successful careers in advertising are the mentors who quietly shaped them—leaders who challenged, encouraged, and helped others find their
by India Fizer Lucky Generals is taking advertising beyond its usual pipelines and into the cultural spaces where overlooked talent already thrives. Lucky Generals has launched The Lucky Way, a paid four-month internship scheme designed to tackle one of advertising’s most persistent challenges: its lack of socioeconomic and ethnic diversity. Rather
