From sketchbooks and whiteboards, to award stages and culture shock, the latest episode of The NexGen Show spotlights a creative who has quietly but steadily carved out his place in the industry. Chris Chiang first entered advertising at just 20 and clocked nearly eight intense years in the business before
KFC Malaysia brought the thrill of Johor Motorsports Racing (JMR) paddock directly to its outlet, making Malaysian motorsport more accessible to inspiring youth and reaffirming its long-standing partnership with JMR. This collaboration reflects KFC Malaysia’s enduring belief that nation building is powered by communities that thrive and young people who
Nando’s is unleashing PERi-BBQ, its first-ever barbecue finisher, with a launch that leans into mischief and mayhem under the line “Taste the wild side of BBQ.” PERi-BBQ isn’t a new heat level; it’s a basting that rides on your usual PERi-PERi order. “PERi-BBQ brings a fun twist to your usual
RHB Banking Group has launched Ms Adventures, a first-of-its-kind romcom mini-series created to inspire today’s travel-savvy audience. Blending humour, adventure, and a touch of romance in a fresh, mobile-first format, the series promises to entertain viewers with relatable moments and unexpected twists. Shot on location in one of Asia’s most
There’s a moment, somewhere between a capybara plushie and a Petronas tearjerker, when you realise something quietly radical happened in Malaysian marketing this year. Brands stopped shouting. And started belonging. For all the talk about AI, data lakes, and pipelines to nowhere, 2025 will be remembered as the year local
A new global forum celebrating the cultural and business impact of creative innovation in sports marketing The Cannes Lions International Festival of Creativity today announced LIONS Sport, a new global forum dedicated to the cultural and commercial power of creativity in sport. Taking place 24–25 June 2026 during Cannes Lions,
Luxury has always traded on a single, priceless commodity: human touch. The wink of a seamstress, the intuition of a creative director, the imperfections that make craft feel alive. So when Valentino — a house synonymous with Roman couture and old-world romance — unveiled an AI-generated campaign for its new
In a city known for its vibrant marketing scene and fast-rising creator economy, Audience2Media made a bold statement last week. The global influencer marketing giant and the only behavioural ad targeting platform to fuse both web and social data hosted its first-ever Appreciation Party in Kuala Lumpur, drawing some of
By Tham Khai Meng, Former Co-Chairman and Worldwide Chief Creative Officer of Ogilvy & Mather Neil was a true great friend and I’ll miss him terribly. He was a lovely person, forged from a singular mould. He was not only a remarkable talent, but also had the most extraordinary of
Pushing creative boundaries, boutique agency Muma Malaysia turns the tables on traditional art-making with The Art of Undoing, a unique project that proves erasing can be just as creative as drawing itself. The Art of Undoing marks Muma’s latest experimental art installation, created in collaboration with stationery retailer CzipLee. The project
