At the 2026 Festival of Media APAC Awards, Omnicom Media emerged as one of the region’s standout performers, collecting 32 trophies across Asia Pacific – 14 Gold, 9 Silver and 9 Bronze – for work spanning Australia, Hong Kong, India, Indonesia, Malaysia, New Zealand, Singapore, Taiwan, Thailand and Vietnam. But
The Malaysian CMO Awards 2026, organised by Marketing Magazine Asia, brought together some of the country’s most influential marketing leaders to celebrate bold leadership, brand innovation, and business growth through marketing excellence. Held as one of the most anticipated events in Malaysia’s marketing calendar, this year’s awards recognised chief marketing
Twenty-four years is a long time for a football nation to wait. In Brazil, it is practically a national itch. So when Brahma launched its latest World Cup campaign under the banner “Tá Liberado Acreditar” (“Let Yourself Believe”), it was not selling beer as much as it was attempting to
By Kunal Sinha The queue outside the Swatch boutique at Mid Valley Megamall in Kuala Lumpur began forming long before sunrise. By midnight, folding stools had appeared. By 3 a.m., WhatsApp groups were already tracking queue positions. By morning, frustration had begun to outweigh excitement. What was intended to be
With Kasi Tune, Tune Talk shifts from telco to techco — built around smarter experiences, faster connectivity and continuously evolving value. Malaysia’s telco category has spent years competing on the same promises: more data, more speed, more plans. But consumers have moved on. Today, Malaysians expect connectivity that works smarter, adapts
Regional fintech player Boost has a mission – to financially empower millions of customers, comprising both users and merchants in Southeast Asia. And fintech advertising has now officially entered its strange, self-aware and wonderfully chaotic phase. The latest example comes from Boost and creative agency Ballsy with a campaign that swaps traditional
New dentsu study reveals how AI, economic caution and social media fatigue are reshaping travel behaviour across Malaysia and Southeast Asia. For years, travel marketing sold the fantasy. The infinity pool. The hidden beach. The smiling couple framed against a sunset no normal tourist ever actually sees. But dentsu’s latest
Darlie Malaysia has officially launched its latest bold and playful campaign for Darlie Double Action Toothpaste, titled “You Are What You Eat”, that shines a spotlight on one of Malaysians’ biggest everyday concerns: bad breath caused by the foods we love most. The campaign presents a humorous take on the
In categories built on routine and necessity, differentiation is rarely easy. Products like rice are deeply embedded in consumers’ everyday lives, often purchased out of habit, familiarity, or price sensitivity. Yet for Vynce Lim, these very challenges became an opportunity to prove that even the most commoditised products can be
There was a time when creative people feared the accountant. Then procurement arrived. Now the industry fears the algorithm. Across agencies and marketing teams, AI has triggered equal parts excitement and panic. One camp believes it will democratise creativity, while the other fears a future filled with polished sameness and
