Advertising

Astro Unveils Astro X3 and a Slate of New Entertainment Content

Astro, Malaysia’s leading media and entertainment company, today announced Astro X3, its new streaming-first offering which requires no box, no installation and no contract. With a seamless mobile sign-up experience, customers can start watching their favourite content in minutes. As Astro makes it easier than ever for audiences to enjoy

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Most Marketers Thinks They’re AI-ready. Here’s Why They May Not Be.

Artificial intelligence has become impossible to ignore. From content creation and campaign planning to customer service and reporting, marketers are increasingly embracing AI-powered tools to work more efficiently. So when someone asks if your business is AI-ready, the answer feels obvious. It isn’t. According to Kuala Lumpur-based AI company MeVe

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WHERE MARKETING FACES MARKETING

There is a noticeable difference between arriving at a gala dinner and arriving at the APPIES. At 8.00am on the first morning, nobody is thinking about trophies. They’re thinking about fifteen minutes. The foyer is already filling. Coffee is poured. Lanyards are collected. Familiar faces exchange greetings before drifting back

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The Five Hours That Every Malaysian Brand Is Ignoring

Every marketer obsesses over disposable income. Far fewer pay attention to disposable time. Yet according to the latest Department of Statistics Malaysia (DOSM) findings, Malaysians spend an average of five hours and 12 minutes every day on unpaid domestic and care work. Cooking. Cleaning. Laundry. Looking after children. Caring for

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FMT, Keluar Sekejap Join Forces in Landmark Media Alliance

The alliance pairs the country’s biggest bilingual news company with its biggest current affairs podcast, launching with Future Speaks.  FMT and Keluar Sekejap have joined forces in a landmark media alliance, pairing the country’s biggest bilingual news company with its biggest podcast channel for current issues and analysis. Signing a

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Big Global Wins – from IBM to adidas

Two of the advertising industry’s biggest global account moves have landed within days of each other, underscoring how the battle for blue-chip clients is increasingly being won by agencies that can combine creativity, technology and integrated capabilities at scale. Technology giant IBM has appointed Stagwell as its lead global creative

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When The Industry Takes The Stage

At APPIES Malaysia 2026, creativity is not just celebrated. It is questioned, defended and brought to life in front of the room. There are awards shows that reward the final work. Then there is APPIES Malaysia, where the thinking behind the work is placed under the spotlight. On July 9

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Leadership, Not Technology, Will Decide the Winners

Part 3: The AI Agency Conversation Series – What kind of leaders will thrive in the AI era? Read Part 1 and Part 2. Artificial intelligence can automate tasks, accelerate workflows and analyse vast amounts of information. But it cannot inspire people, build culture or create trust. As agencies reinvent

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AI Is Making Human Creativity More Valuable, Not Less

Part 2: The AI Agency Conversation Series – What kind of creativity will AI never replace?) Read Part 1 here. Artificial intelligence can generate ideas in seconds. But it still cannot recognise emotional truth, cultural tension or human instinct. As machines become better at creating content, the qualities that define

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