Agencies

dentsu Retained as HEINEKEN Streamlines Global Agency Roster

HEINEKEN has retained dentsu for its global media business while restructuring its wider agency ecosystem as part of the brewer’s EverGreen 2030 growth strategy and commercial transformation agenda. The review sees the company reduce the number of global agency partners across media, creative and production functions in a move aimed

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Winnie Chen-Head Returns To Lead WPP Media Malaysia

There is something quietly symbolic about Winnie Chen-Head returning to the WPP network at a time when the media agency business across Asia feels like it is being rewritten in real time. Her appointment as CEO of WPP Media Malaysia is not merely another senior leadership shuffle in adland. It

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