After more than two decades of operating within a global network structure, M+C Saatchi Malaysia today announces its transition to 100% local ownership and workforce, marking a new chapter as a founder-led, independent creative and consultancy powerhouse rooted in Malaysia. As a result of the transition, the agency has rebranded
After more than two decades as part of a global network, M+C Saatchi Malaysia has stepped into a new chapter, rebranding as M+C Saatchi KARSA following its transition to full local ownership. The move, led by founding partner and CEO Sharifah Menyalara Hussein, better known as Lara Hussein, marks a
Malaysia Airlines has appointed Kingdom Digital Malaysia as its Creative Automation Agency following the conclusion of its retainer pitch. The appointment builds on a working relationship that began in July 2024, when Kingdom Digital supported Malaysia Airlines on a project basis to meet high-demand digital production needs. The newly secured
Dentsu Creative Malaysia has launched “Raya Lebih Fresh Dengan 100PLUS”, a festive campaign developed for 100PLUS that challenges the conventional playbook for beverage marketing during the festive season, moving beyond the drink itself to design a wearable expression of the brand’s core proposition. Raya is a season built on movement,
As Generative Artificial Intelligence (GenAI) increasingly becomes the primary source of information for consumer research, brands risk being isolated within echo chambers of loyal supporters. This was one of the key insights revealed in the “Navigating Influence in the Age of AI: The Malaysian GEO (Generative Engine Optimisation) Perspective” white paper.
In an industry crowded with hype and “fluff” that too often outpaces substance, Trapper Group is making a bold case that local expertise, disciplined growth, and relentless execution can outpace the world’s biggest networks. Freshly recognized by RECMA (Research Company Evaluating the Media Industry) in the 2026 rankings as the
Anmum Essential Gold (AEG) has partnered with Havas Malaysia to unveil a new campaign marking the launch of its improved formulation, designed to support healthy and smart children in today’s ever-connected digital age. As one of the fastest-growing challenger brands in the paediatric nutrition category, AEG delivers a carefully balanced
Omnicom Media Malaysia’s leading global media and communications agency OMD, in partnership with Philips, has launched an innovative new campaign for the Philips BLDC Hair Dryer. The ‘Philips Salon Activation’ campaign is designed to empower modern women to achieve salon-quality hair at home with ease and confidence. With its main
A Malaysian creative, who started his journey in Kuala Lumpur, is now being tasked with sharpening how one of the world’s most storied agency networks looks, feels, and ultimately, connects. Naz Kasim has been appointed as the first-ever Executive Creative Director, Art and Design at M+C Saatchi North America, a
