Dentsu Creative Malaysia has launched “Raya Lebih Fresh Dengan 100PLUS”, a festive campaign developed for 100PLUS that challenges the conventional playbook for beverage marketing during the festive season, moving beyond the drink itself to design a wearable expression of the brand’s core proposition. Raya is a season built on movement,
As Generative Artificial Intelligence (GenAI) increasingly becomes the primary source of information for consumer research, brands risk being isolated within echo chambers of loyal supporters. This was one of the key insights revealed in the “Navigating Influence in the Age of AI: The Malaysian GEO (Generative Engine Optimisation) Perspective” white paper.
In an industry crowded with hype and “fluff” that too often outpaces substance, Trapper Group is making a bold case that local expertise, disciplined growth, and relentless execution can outpace the world’s biggest networks. Freshly recognized by RECMA (Research Company Evaluating the Media Industry) in the 2026 rankings as the
Anmum Essential Gold (AEG) has partnered with Havas Malaysia to unveil a new campaign marking the launch of its improved formulation, designed to support healthy and smart children in today’s ever-connected digital age. As one of the fastest-growing challenger brands in the paediatric nutrition category, AEG delivers a carefully balanced
Omnicom Media Malaysia’s leading global media and communications agency OMD, in partnership with Philips, has launched an innovative new campaign for the Philips BLDC Hair Dryer. The ‘Philips Salon Activation’ campaign is designed to empower modern women to achieve salon-quality hair at home with ease and confidence. With its main
A Malaysian creative, who started his journey in Kuala Lumpur, is now being tasked with sharpening how one of the world’s most storied agency networks looks, feels, and ultimately, connects. Naz Kasim has been appointed as the first-ever Executive Creative Director, Art and Design at M+C Saatchi North America, a
As Moving Walls enters a pivotal year of global scale-up, the company today announced a series of senior leadership appointments across finance, operations, and regional commercial leadership, underscoring its intent to accelerate growth while building on the strong foundation established over the past few years. The new appointments bring together
Effie Asia Pacific introduces THE SHOUT GROUP’s Co-owner and CEO, Shaun Tay and PepsiCo Asia Beverages’ Chief Marketing Officer, Bernard Cheng, as the final pair of Heads of Jury. They will join the Judging Committee in helming the jury as they recognise the most effective marketing works for the 2026
GO Communications has been appointed by Inside Scoop, Malaysia’s beloved home-grown ice cream brand, to lead PR and communications for its deliciously original new campaign, Rasa-Rasa Malaysia. The travel-inspired celebration of local flavour created in conjunction with Visit Malaysia 2026 was launched just days ago by Encik Wizani bin Rosmin,
