Developed in collaboration with VML Malaysia, the campaign taps into how younger Malaysians are celebrating Raya today. This Raya, KFC Malaysia is celebrating the season with “Ini Baru Riuh”, a campaign inspired by the lively moments with KFC that make Raya gatherings even more memorable. From laughter filling the room
There are acquisitions that signal scale. And then there are acquisitions that signal intent. Foodie Media’s purchase of an 80% stake in WTM Media for RM250,000 falls squarely into the latter. On paper, it’s a modest deal. In practice, it’s a sharp pivot into a cultural space that many brands
OldTown’s “Your Favourites Made Cold” campaign celebrates one of Asia’s first Cold SolubleWhite Coffee mixes range As coffee culture continues to evolve across Asia, OldTown White Coffee is reaffirming its position not only as the pioneer of White Coffee, but as a brand devoted to perfecting its craft for every
There is a moment, somewhere between the ketupat and the polite laughter, when Adam realises something is missing. Not from the table. Not from the house. From himself. Created in collaboration with Chariot Agency and Reservoir Production, Tenaga Nasional Berhad’s Raya Pertama does not shout for attention. It doesn’t need
CelcomDigi Business announced a strategic collaboration with Malaysian entrepreneur Adam Shamil, founder of Chunk & Dunk, as part of the company’s ongoing efforts to support small and medium enterprises (SMEs) in strengthening their digital capabilities and scaling their operations in an increasingly connected economy. SMEs account for more than 97%
Malaysia didn’t just notch a win at Spikes Asia 2026—it aligned itself with where the industry is heading. In a year defined by data-driven creativity, brand-led thinking, and the rise of independent voices across APAC, Malaysia’s performance stood out not just for what it won, but for how closely it
This Hari Raya, Naga DDB Tribal is reimagining the transactional nature of modern festive gifting with Sampul Dodol, a creative initiative that transforms the conventional duit raya envelope into something far more meaningful: a vessel of collective labour, time and care. Over the years, Raya gifting has become increasingly convenient,
MBCS, the creative powerhouse under Omnicom Media Malaysia, has partnered with MILO Malaysia to reinforce the importance of a nutritious sahur as the foundation for sustained energy and meaningful intentions during Ramadan. The campaign, titled ‘Tenaga Untuk Mencipta Kebaikan’ (‘Energy to Do Good’), champions acts of kindness throughout Ramadan/Raya, fuelled
The campaign reminds Malaysians why quality ghee has always been the heart of festive cooking! This Hari Raya, Lactalis Trading Malaysia has partnered with creative agency THE SHOUT GROUP (FCB SHOUT) to reaffirm QBB Pure Ghee’s place at the heart of Malaysian kitchens with a new campaign titled ‘QBB –
Sunquick has partnered with Havas Malaysia to launch a new Ramadan and Raya campaign that pays tribute to the deeply Malaysian tradition of “air tangan mak” – the belief that a mother’s touch brings unmatched warmth, sincerity, and flavour to every meal. A familiar presence in Malaysian homes for decades,
