Campbell’s Malaysia has teamed up with Havas Malaysia on a new digital, out-of-home campaign that looks at comfort through the lens of women’s everyday routines. Titled “The Campbell’s Feeling”, or “Nikmat Rasa Campbell’s” in Malay, the campaign runs from April 2026 across Malaysia. Long associated with warmth and care, Campbell’s
HEINEKEN has retained dentsu for its global media business while restructuring its wider agency ecosystem as part of the brewer’s EverGreen 2030 growth strategy and commercial transformation agenda. The review sees the company reduce the number of global agency partners across media, creative and production functions in a move aimed
There is something quietly symbolic about Winnie Chen-Head returning to the WPP network at a time when the media agency business across Asia feels like it is being rewritten in real time. Her appointment as CEO of WPP Media Malaysia is not merely another senior leadership shuffle in adland. It
Malaysia is approaching a decisive economic moment as artificial intelligence rapidly redraws the rules of global competitiveness, investment flows, and job creation. In Southeast Asia’s accelerating AI race, the gap between leaders and late movers is beginning to widen, with industry voices warning that Malaysia’s next budget cycle may be
GO Communications has been appointed to manage PR and communications duties for Food & Drinks Malaysia by SIAL 2026 (FDM 2026). The appointment marks another significant new business win for the agency, while adding one of the region’s most consequential food and beverage trade platforms to its growing portfolio. Set
‘MULTIPLY THE GOODNESS’ TOWARDS BIGGER RESULTS The second-year campaign rooted in everyday acts of kindness during Ramadan has culminated in the handover of homes to underserved communities in Malaysia. Tropicana Twister celebrates the completion of ‘Gandakan Kebaikan’ (Multiply the Goodness), a Ramadan campaign that’s returned for the second year in
The war may be thousands of miles away, but its effects are turning up in far more familiar places for Malaysians — the supermarket aisle, the petrol pump, and the quiet hesitation before a big purchase. The latest Ipsos Consumer Confidence Index for April paints a picture that is less
Good Things Take 16 Hours. Pizza Hut Malaysia puts its sourdough fermentation process on a public countdown in Bukit Bintang. On 28 April, a large-format digital screen in Bukit Bintang began counting down, showcasing what appeared to be a live stream of rising dough. Alongside it, a simple line: “Our
PREGO and Havas Malaysia have launched a new Raya campaign that celebrates shared moments around the family table during the festive season. The campaign builds on PREGO’s “Savour the Moments” brand platform and centres on the role PREGO plays as a complementary addition to Raya meals. While traditional dishes remain
ADscholars is proud to announce its exclusive partnership with FIFA+, the official global digital platform of FIFA, as the exclusive sales partner for the South East Asia, GCC and India regions. This landmark collaboration opens unparalleled opportunities for brands to align with the most prestigious name in world football and
