Malaysian sports marketing agency Living Minds has helped execute the Rexona Coolest Football Moments Museum Train for Unilever Singapore, one of the most expansive transit brand activations staged in Singapore this year. The activation, presented by Rexona as Official Sponsor of the FIFA World Cup 2026™, sees a Singapore MRT
Cannes Lions 2026 has opened with a sharp drop in award entries, as the festival’s new integrity standards appear to be reshaping how agencies, brands and creative companies approach the world’s most prestigious advertising awards. This year’s festival received 20,050 submissions from 92 countries, marking a 25% decline in entries
As the Official Broadcast Sponsor of the FIFA World Cup 2026™ on RTMKlik, U Mobile is inviting Malaysians to experience football’s biggest stage like never before, combining unlimited access to every match with exclusive rewards and once-in-a-lifetime experiences designed to bring fans closer to the game they love. The FIFA
By: Farheen AqueelSenior Project Manager, Agency Services (APAC) at The Channel Company When people think about marketing, they usually picture consumer brands bold ads, social campaigns, influencers, billboards and launches designed to grab attention instantly. But behind the scenes, some of the world’s largest marketing investments sit in a very
By Kunal Sinha There is a new rule circulating quietly through the most creative marketing departments in the world: if you fear that your campaign will be ignored, manufacture something that cannot be. The influencer gets scrolled past. The pre-roll gets skipped. But a capybara plushie named Chiket who carries
Rigorous architectural validation ensures deterministic performance, reproducibility, and maximum utilization across massive-scale AI training, inference, and Sovereign AI workloads. YTL AI Cloud has officially achieved NVIDIA Exemplar Cloud status, establishing YTL AI Cloud as one of the first cloud infrastructure providers in Asia to earn this validation, placing it within
When a smartphone brand in China jokes that a mother has “two husbands”, it is not just social media users who react. The government steps in too. That is precisely what happened to OPPO this week after an online Mother’s Day campaign spiralled into a national conversation about morality, marriage,
Malaysia’s television industry has just witnessed a moment that may prove far bigger than it first appears. After nearly three decades of collaboration, Radio Televisyen Malaysia (RTM) will cease broadcasting its channels on Astro’s satellite and OTT platforms beginning July 1, 2026. Officially, the explanation is commercial. Both parties, according
By Samir Dixit – COO of DIA Brand Consultants Sdn Bhd It is the tragedy of great companies refusing to believe that the world which made them great is ending. The most dangerous moment in business is not when a company is weak. It is when it is dominant. The
Malaysia’s two leading independent communications groups, Invictus Blue and Trapper Group, have signed a landmark MOU to form a Joint Venture that sets the stage for a new industry model. Independently local and strategically borderless, both agencies are coming together to deliver stronger, integrated solutions for ambitious brands grounded in
