As the Official Broadcast Sponsor of the FIFA World Cup 2026™ on RTMKlik, U Mobile is inviting Malaysians to experience football’s biggest stage like never before, combining unlimited access to every match with exclusive rewards and once-in-a-lifetime experiences designed to bring fans closer to the game they love.
The FIFA World Cup 2026™ will feature 104 matches across three host nations, making it the largest tournament in the competition’s history.
Through its partnership with RTMKlik, U Mobile will enable Malaysians to stream every match throughout the tournament, ensuring fans can stay connected to every kick, save and celebration wherever they are.
To enhance the viewing experience, U Mobile has introduced the ULTRA Football Pass, a complimentary daily pass available to all U Mobile mobile and broadband subscribers, offering unlimited data at unlimited speed for streaming all FIFA World Cup 2026™ matches on RTMKlik throughout the tournament period.
The campaign extends beyond the screen through ULTRA Football Fest, a series of initiatives that reward subscribers with immersive football experiences and exciting prizes.
At the heart of the campaign is the ULTRA Dream Football Tour, where one lucky winner and three companions will embark on an all-expenses-paid trip to some of the world’s most iconic football cities.
Subscribers also stand a chance to win ULTRA Home Stadium Makeovers featuring Samsung home appliance bundles worth RM50,000 each, alongside Samsung S26 Ultra smartphones, Samsung 65-inch Crystal UHD 4K Smart TVs and Official 2026 Team Jerseys.
According to U Mobile’s Head of Brand and Marketing Services, Bernard Lee, “Malaysians have a special connection with football. The rituals, reactions and celebrations don’t just happen every four years. This is our way of bringing the world’s biggest football event closer to home and creating unforgettable moments that fans can experience and share together.”
To complement its fan-focused initiatives, U Mobile and Naga DDB Tribal also developed a campaign film celebrating the communal experiences that surround the FIFA World Cup and the role the tournament plays in bringing people together.
Directed by Barney Chua of BikinCita, the film draws inspiration from the rituals and moments that have shaped generations of Malaysian football fans, from gathering with family and friends to staying up through the night to watch matches unfold.
While iconic football moments such as Maradona’s infamous “Hand of God” and Zidane’s unforgettable final feature as cultural touchpoints, the film ultimately explores the human connections that form around the tournament and the memories created beyond the game itself.
“The World Cup has always been about more than football,” said Walter Teoh, Executive Creative Director of Naga DDB Tribal. “It is one of the few occasions that transcends age, background and circumstance, creating moments of shared anticipation, celebration and connection. Those are often the memories that endure long after the tournament ends.”
The partnership reflects U Mobile’s commitment to empowering customers to stay connected to the moments that matter most. Whether watching matches at home, catching the action on the go or sharing the excitement with family and friends, U Mobile aims to make football’s biggest celebration more accessible, immersive and rewarding for Malaysians nationwide.
Subscribers can participate in the campaign by signing up, upgrading their plans or purchasing devices under selected ULTRA Prepaid, ULTRA Postpaid and U Home 5G Broadband plans throughout the campaign period.
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