CMO Coffee Table Book

RM500.00

As we grow, the business of marketing is increasingly about the business of business. And the remit of marketing leaders is expanding to include Sales, Commercial and CX.

CMOs lead transformation, bottom lines, long term business strategy, market expansion and more. They truly drive the business unlike most C-suite players, with responsibility for P&L, COGS and ROI…

We are proud our CMO winners have gone on to head companies and sit on boards. Winners have also expanded their roles to include regional and Asia footprints.

The CMO award is more than an award, it is the stepping stone to a sustainable career in leadership and success, with a powerful marketing mindset at the fore.It is where companies look for tomorrow’s leaders.

Marketing results are now measured against business outcomes, company performance and leadership metrics. We have strengthened our processes and criteria to encompass these growth values.

From Marketing ROI to Company ROI.

This is our True North: CMO to CEO.

80 in stock