honeyB finds a new hive with Chariot Agency

Chariot Agency is creating quite a buzz within the agency world, having been named The Original Beverage’s new creative partner for all advertising efforts including their popular soda brand, honeyB. honeyB, the Malaysian soda brand made with real honey, is gearing up to take the world by storm, and Chariot Agency is ready to help them fly high. 

This partnership is set to be a sweet and exhilarating one. Known for its innovative and impactful campaigns, Chariot Agency will use its creative sting to elevate The Original Beverage’s brand to achieve its global ambitions. With honeyB’s newly crafted brand proposition of, “Bubbly Flavours for Any Colony” the possibilities for creating buzz-worthy campaigns are endless.

Jen Lee, Co-founder and Executive Director of The Original Beverage said, “This partnership with Chariot Agency has got us jumping out of our seats. We are incredibly excited to develop honeyB and all future products into a vibrant lifestyle brand together with them. Their creativity and innovation perfectly align with our vision. We believe this collaboration will help us connect with consumers on a deeper level, locally and globally, to make honeyB a household name everywhere.”

As honeyB prepares to spread its wings and expand beyond Malaysian borders, Chariot Agency will be the driving force behind shaping its global image. From branding to digital marketing, Chariot will leverage its expertise to ensure honeyB stands out, not just in the competitive beverage market but in the lifestyle one. This is an exciting chapter for honeyB as it will be the first time they take the leap to scale up their marketing campaigns and with Chariot Agency at the helm, the brand is poised for spectacular success.

“This marks an exhilarating opportunity for us to harness our creative expertise and strategic insight, propelling The Original Beverage to unprecedented success in Malaysia and their future expansions. We’re enthusiastic about diving in, forging a close collaboration with the honeyB team, and crafting groundbreaking campaigns that will captivate audiences and elevate the brand to new heights,” said Adrian Cheah, Managing Director of Chariot Agency.

This partnership promises to be just as sweet and refreshing as honeyB itself, and we can’t wait to see the exciting campaigns honeyB and Chariot have harvesting for us!

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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