KFC Malaysia has been embarking on a brand transformation journey in line with the changing consumer behavior. Understanding customers’ needs, lifestyles, and aspirations are vital and KFC is committed to continuously strengthening its relationships with the customers and investing further in building brand love.
The brand has an evolving communications strategy in which 3 agencies have been appointed in realising this vision; and ensuring KFC remains the nation’s favourite fried chicken brand. VMLY&R will be the Brand agency that will oversee the brand positioning, along with the major campaigns for the brand.
Additionally, Naga DDB Tribal is reappointed to be the Core agency that will drive new growth for the business, and Reprise Digital remains as the social media agency.
Chan May Ling, Chief Marketing Officer KFC Malaysia said, “Throughout the pitch process, we had the privilege of having the most creative minds and brightest talents sharing their visions for the brand, and we saw the best work manifested into core creative concepts.
With these appointments, I am convinced KFC Malaysia will be brought to greater heights as a brand.”
“We hope to achieve great work that showcases the brand’s distinctive assets whilst remaining relevant to the ever-changing trends and consumer needs,” she concluded.
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