Naga DDB Tribal wins Bronze for “PRUCash Enrich” at APPIES Malaysia 2022

Starting this week, MARKETING Magazine will be featuring the Bronze winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.

Naga DDB Tribal awarded Bronze for their campaign with Prudential Malaysia under the category of Consumer & Business Services.

In terms of Consumer & Business Services, Naga DDB Tribal has acclaimed the title of living up to that category not only the viewer of the campaign agrees with it. Even, the judges second that notion which further led them to winning the Bronze trophy.

PRUCash Enrich – Consumer & Business Services

PRUCash Enrich, an Annual Guaranteed Survival Benefit policy was introduced at a time where “save for the future” was the last thing on people’s minds. 

Compounded with a plethora of consumer life uncertainties and industry challenges, our task was to help them to secure their financial future.

This is a story of how Prudential found a way to start the conversation and habit towards growing (vs saving) their finances by demonstrating how they can make money and save at the same time.

For a fully digital campaign, the agency generated 1,679 total policies purchased with a total annual premium equivalent (APE) of RM23.5 million (during the campaign period of May to September 2021). 

The success of the abovementioned results continued its momentum even post-campaign (October 2021-May 2022) with an overall achievement of 2,881 total policies purchased with a total APE of RM42.2 million from May 2021 to May 2022.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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