Listen to this articleStarting this week, MARKETING Magazine will be featuring the Bronze winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.
Ensemble Worldwide received Bronze for their campaign with ohnson & Johnson Malaysia Sdn Bhd under the category of Non-Food FMCG.
When it comes to matters relating to Non-food FMCG, we all know who is our go-to company or brand that managed to showcase their competency live in front of the honorable judges. It is a well-deserved win indeed.
In a market where the consumers believe that just brushing their teeth is enough to keep their mouth healthy, how do we encourage Malaysian youth to make gargling for 30-seconds with Listerine as a daily routine?
The agency turned that 30-seconds of unglamorous and boring moment into a fun and entertaining action for them, on a platform that they are spending most of their time on since the pandemic – TikTok.
Listerine’s #SwishHealthyDance campaign got the youth swishing their mouths and making Listerine the tik-talk of town!
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