Listen to this articleStarting this week, MARKETING Magazine will be featuring the Bronze winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.
Ensemble Worldwide received Bronze for their campaign with ohnson & Johnson Malaysia Sdn Bhd under the category of Non-Food FMCG.
When it comes to matters relating to Non-food FMCG, we all know who is our go-to company or brand that managed to showcase their competency live in front of the honorable judges. It is a well-deserved win indeed.
In a market where the consumers believe that just brushing their teeth is enough to keep their mouth healthy, how do we encourage Malaysian youth to make gargling for 30-seconds with Listerine as a daily routine?
The agency turned that 30-seconds of unglamorous and boring moment into a fun and entertaining action for them, on a platform that they are spending most of their time on since the pandemic – TikTok.
Listerine’s #SwishHealthyDance campaign got the youth swishing their mouths and making Listerine the tik-talk of town!
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
