Listen to this articleStarting this week, MARKETING Magazine will be featuring the Bronze winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.
OOGA X Sdn Bhd, Malaysia received Bronze for their campaign with Digi under the category of Best in Pro Bono / Festive / Govt /
Entertainment.
Their team gave it their level best at the live presentation to ensure the judges and attendees as well as the audience that viewed their campaign to have an on-par understanding of the awareness campaign.
The 2021 Kupikupifm Kaamatan campaign aims to bring the celebration to Sabahans again, via multi social media platforms.
It was a month-long online celebration – mimicking the on ground event in past years, that includes a singing competition and Unduk Ngadau Beauty Pageant, and ends with a concert-like celebration with performances from Sabahan artists and prizes give away sessions.
The only difference is that the 2021 Kupikupifm Kaamatan campaign took place online on multi social media platforms.
A campaign theme song Tiga Kali Satu Hari (3 times a day) was created by Kupikupifm team for all Sabahans, especially Sabahans outside of Sabah.
Tiga Kali Satu Hari is to remind Sabahans to call home 3 times a day.
The agency achieved total views of 56k on Kupikupifm Facebook & YouTube, and Digi’s Facebook page, which is more than the estimated 50k attendees during the on-ground event before pandemic.
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