“Digi Kaamatan 2021 – Tiga Kali Satu Hari” wins Bronze at APPIES APAC 2022

Starting this week, MARKETING Magazine will be featuring the Bronze winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.

OOGA X Sdn Bhd, Malaysia received Bronze for their campaign with Digi under the category of Best in Pro Bono / Festive / Govt /
Entertainment.

Their team gave it their level best at the live presentation to ensure the judges and attendees as well as the audience that viewed their campaign to have an on-par understanding of the awareness campaign.

The 2021 Kupikupifm Kaamatan campaign aims to bring the celebration to Sabahans again, via multi social media platforms. 

It was a month-long online celebration – mimicking the on ground event in past years, that includes a singing competition and Unduk Ngadau Beauty Pageant, and ends with a concert-like celebration with performances from Sabahan artists and prizes give away sessions. 

The only difference is that the 2021 Kupikupifm Kaamatan campaign took place online on multi social media platforms. 

A campaign theme song Tiga Kali Satu Hari (3 times a day) was created by Kupikupifm team for all Sabahans, especially Sabahans outside of Sabah. 

Tiga Kali Satu Hari is to remind Sabahans to call home 3 times a day. 

The agency achieved total views of 56k on Kupikupifm Facebook & YouTube, and Digi’s Facebook page, which is more than the estimated 50k attendees during the on-ground event before pandemic.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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