OOGA X Sdn Bhd, Malaysia received Bronze for their campaign with Digi under the category of Best in Pro Bono / Festive / Govt /
Entertainment.
Their team gave it their level best at the live presentation to ensure the judges and attendees as well as the audience that viewed their campaign to have an on-par understanding of the awareness campaign.
Digi Kaamatan 2021 – Tiga Kali Satu Hari – Best in Pro Bono / Festive / Govt / Entertainment
The 2021 Kupikupifm Kaamatan campaign aims to bring the celebration to Sabahans again, via multi social media platforms.
It was a month-long online celebration – mimicking the on ground event in past years, that includes a singing competition and Unduk Ngadau Beauty Pageant, and ends with a concert-like celebration with performances from Sabahan artists and prizes give away sessions.
The only difference is that the 2021 Kupikupifm Kaamatan campaign took place online on multi social media platforms.
A campaign theme song Tiga Kali Satu Hari (3 times a day) was created by Kupikupifm team for all Sabahans, especially Sabahans outside of Sabah.
Tiga Kali Satu Hari is to remind Sabahans to call home 3 times a day.
The agency achieved total views of 56k on Kupikupifm Facebook & YouTube, and Digi’s Facebook page, which is more than the estimated 50k attendees during the on-ground event before pandemic.
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
