Listen to this articleNow, MARKETING Magazine will be featuring the Merit winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.
ATLAS Vending clinched Merit for their campaign under the category of Customer Experience.
The lineup of judges were flabbergasted at how well the team presented in the live presentation as well as the creative idea incorporated into this campaign to give the customers the best experience.
This is a case study of how ATLAS pivoted during the pandemic and ventured into being a B2B service provider, by launching the first-ever automated sampling robot in Malaysia.
The pandemic has brought about a lot of changes to businesses and the consumers. We faced challenging times due to the reduced operational hours or location closures which made us withdraw our machines leaving us with idling machines.
As for consumers, the importance of hygiene and fear of contact created an apprehension towards the traditional method of product sampling via promoters.
The agency saw a gap that could be bridged by automation -which led to the introduction of our automated sampling machine. It was an innovative solution which allows for manless sampling, on top of data collection and compliance.
The agency was able to help businesses with their product sampling via our machines thus repurposing and resolving the issue on idling machines.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
