“How Goodday Milk turned frowns into smiles!” wins Merit at APPIES Malaysia 2022

Listen to this article

Now, MARKETING Magazine will be featuring the Merit winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.

Noir by Entropia awarded Merit for their campaign with Etika Beverages Sdn Bhd under the category of Customer Experience.

In ensuring that they live up to the customer’s expectations and give them the best experience, Noir by Entropia is the best agency and they also managed to wow the judges during the live presentation.

To ease children’s anxiety and fear when facing healthcare providers, Goodday milk spearheaded a first-in-the-world initiative; the creation of cheerful PPEs to give the usual white attire a bright and positive makeover! 

To change the way a child sees the world, the agency needed to first see the world through another child’s eyes. 

We knew that to make a difference, our Happee PPEs need to be designed by another child in their own visual language, not polished designs like an adult. 

In conjunction with International Children’s Day & the brand’s mantra of “Let the goodness flow”, Goodday Milk wants to spread goodness & positivity for children all around. 

Without advertising directly to children, the agency decided to recruit our Happee children designers through their parents as well as teachers and leverage the power of media to spread their mission.

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry. 
This is the only event where Live Presentations meets Live Judging. 
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023

For more details visit https://appies.com.my/ or contact Vishnu

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene