Fishermen Integrated clinched Merit for their campaign with Nando’s Malaysia under the category of Food & Beverage.
Their creative approach in enhancing their message in regard to Digital & Social matters has left the notable line up of judges speechless. This has further led them to be awarded with the Silver trophy.
Fishermen Integrated enthralled the judges with their creative campaigns that addresses the above-mentioned category, leading to their well-deserved Merit award.
Being one the smallest player in the QSR scene with smaller marketing pockets, Nando’s has to always work extra hard on the creative and execution, by being “Chicky”, Witty, & insightful to meet their objectives.
When the movement restriction eased, they anticipated an improvement in transaction, but seating capacity remained limited with the SOPs. The agency knew they had to make up for lost sales by improving the average spend per bill.
As a brand that cares, they introduced a product based on the customer’s real sentiment and were brave enough in addressing our customer’s pain point openly. Nando’s juiciest secret took Malaysians by storm by creating buzz and talkability through a series of apparently accidental leaks from Nando’s marketing and social teams.
The campaign even contributed to the spike in sales, uplifting total sales by 56% and surpassing the targeting units of Chicken Chop sold by 131%!
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
