“F&N Turns A Problem Into A Nationwide Dance Party!” wins Merit at APPIES Malaysia 2022

Now, MARKETING Magazine will be featuring the Merit winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.

InvictusBlue awarded Merit for their campaign with F&N Malaysia under the category of Customer Experience/

Their creative approach in enhancing their message to ensure that their customer’s experience is always pleasant has amazed the lineup of judges which further led to their Merit award.

For many brands, one of the biggest consumer facing issue is always negative reviews. For F&N this is no different, especially when it’s a brand new product launch into a brand new RTD category.

How do you shake off negative reviews? Well, you literally shake it off!

We turn our negative sediments into positive sentiments across the social space through a series of proactive steps (literally).


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




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