“F&N Turns A Problem Into A Nationwide Dance Party!” wins Merit at APPIES Malaysia 2022

Now, MARKETING Magazine will be featuring the Merit winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.

InvictusBlue awarded Merit for their campaign with F&N Malaysia under the category of Customer Experience/

Their creative approach in enhancing their message to ensure that their customer’s experience is always pleasant has amazed the lineup of judges which further led to their Merit award.

For many brands, one of the biggest consumer facing issue is always negative reviews. For F&N this is no different, especially when it’s a brand new product launch into a brand new RTD category.

How do you shake off negative reviews? Well, you literally shake it off!

We turn our negative sediments into positive sentiments across the social space through a series of proactive steps (literally).


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