For the next couple of weeks, MARKETING Magazine will be featuring the Gold winners of APPIES Malaysia 2022 Marketing Campaign Awards by sharing the campaign stories.
Fishermen Integrated clinched Gold in three different categories this year, in doing so becoming the only agency with the most Gold wins. Two of them were for TIME DOTCOM Sdn Bhd and one Nando’s Malaysia.
Fishermen Integrated enthralled the judges with their creative campaigns, leading to their well deserved metal wins.
The campaign for TIME DOTCOM Sdn Bhd titled “How Time’s Kabel Besar Disrupted A Sea Of Sameness” won 2 Gold trophies for 2 different categories – ‘Consumer & Business Services’ and ‘Digital & Social’.
Whereas, their campaign for Nando’s Malaysia titled “Nando’s Juiciest Secret” won a Gold trophy, their second one in the ‘Digital & Social’ category.
The idea behind “Kabel Besar” was to solve all internet issues that Malaysians face on a daily basis, especially during the pandemic, when the internet became one of the most essential necessities.
It is yet another creative campaign by Fishermen Integrated where the combination of the Malaysian culture, strong product USPs and branded entertainment was taken into consideration, and used to create brilliance, making it work perfectly for TIME DOTCOM Sdn Bhd.
The aim of Nando’s campaign was to seem “Chicky”, witty, and insightful to meet the company’s objectives – increasing engagement on digital and social platforms leading to increased sales revenue.
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