For another week, MARKETING Magazine will be featuring the Gold winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.
Pizza Hut Malaysia snatched the Gold award for their own campaign under the category of Food & Beverage.
This well deserved win is due to their exceptional and competent live presentation in terms of food & beverage that flabbergasted the notable panel of judges.
The aim of this campaign was to promote their delicious and new Hand-Crafted Pizza crust (HCP) that is crispy on the outside and airy on the inside.
This concept was created to address and change the perception that Pizza Hut is a brand that only serves thick pan crust pizza.
Therefore, Pizza Hut came up with this particular crust that can be enjoyed by all.
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