For another week, MARKETING Magazine will be featuring the Gold winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.
Pizza Hut Malaysia snatched the Gold award for their own campaign under the category of Food & Beverage.
This well deserved win is due to their exceptional and competent live presentation in terms of food & beverage that flabbergasted the notable panel of judges.
The aim of this campaign was to promote their delicious and new Hand-Crafted Pizza crust (HCP) that is crispy on the outside and airy on the inside.
This concept was created to address and change the perception that Pizza Hut is a brand that only serves thick pan crust pizza.
Therefore, Pizza Hut came up with this particular crust that can be enjoyed by all.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu