For the next couple of weeks, MARKETING Magazine will be featuring the Gold winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.
Ensemble Worldwide seized Gold for their campaign with Wipro Unza (Malaysia) Sdn. Bhd under the category of Non-Food FMCG.
Titled “Safi Shayla Supa Supa Supa”, their extraordinary live performance managed to captivate the judges at the conference, which got them the Gold award.
This campaign aimed to increase awareness through FGDs Safi that discovered hijab-wearing was indeed a sign of femininity, unfortunately it is also connoted negatively as “passive” and “weak”.
To make hijab-wearing women feel confident, they came up with a product that they deem suitable for these women. Smooth & Fragrant Shampoo’s newest edition is known to be 11X healthier for hair as soft as silk, easily manageable, non-oily and light.
Not to mention the alluring fragrance that lasts as long as 72 hours.
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