Ampersand Advisory, Malaysia commended as Gold award winner at APPIES APAC 2022 for their work with Shiseido Malaysia under the category of Best in Marketing Innovation.
Astonished judges, engaging attendees, strong platform and one heck of a team managed to grasp the Gold award on their campaign titled “Tokyo Ginza Street Lands In Malaysia: An Escapist Fantasy With 7 Levels Of Virtual Reality Becomes A Global First”.
Tokyo Ginza Street Lands In Malaysia: An Escapist Fantasy With 7 Levels Of Virtual Reality Becomes A Global First – Best in Marketing Innovation
Shiseido Malaysia took consumers down Tokyo Ginza Street with its latest VR experience.
The campaign aimed to engage consumers in a friendly virtual environment with product information, immersive games, quizzes, sampling, and links to eCommerce.
With the social distancing and lockdowns in place, Shiseido’s brand general manager Denise Chan said that she undertook this campaign to bring Tokyo to its customers during the pandemic by instilling the VR experience.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
