For another week, MARKETING Magazine will be featuring the Gold winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.
Ampersand Advisory, Malaysia commended as Gold award winner at APPIES APAC 2022 for their work with Shiseido Malaysia under the category of Best in Marketing Innovation.
Astonished judges, engaging attendees, strong platform and one heck of a team managed to grasp the Gold award on their campaign titled “Tokyo Ginza Street Lands In Malaysia: An Escapist Fantasy With 7 Levels Of Virtual Reality Becomes A Global First”.
Shiseido Malaysia took consumers down Tokyo Ginza Street with its latest VR experience.
The campaign aimed to engage consumers in a friendly virtual environment with product information, immersive games, quizzes, sampling, and links to eCommerce.
With the social distancing and lockdowns in place, Shiseido’s brand general manager Denise Chan said that she undertook this campaign to bring Tokyo to its customers during the pandemic by instilling the VR experience.
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