Amelia Lim joins Ampersand Advisory to expand its Brand & Communication Consulting offering

amelia lim ampersand marketing magazine asia

Award-winning independent consultagency Ampersand Advisory has appointed Amelia Lim as its first Director of Brand & New Business. Amelia joins the senior management team and will work alongside industry stalwarts Lee Tse Yoon, Joanne Tan, Janice Kiew, Mandy Chan and Shen Loh-Lim.

Amelia has a strong background in brand-building, PR and fintech. Amelia was recently the Head of Brand Marketing & Communications at Touch ‘n Go eWallet where she played an integral role as in contributing to the success of what is today Malaysia’s No. 1 eWallet. She led the award winning Kampong Kashless, Malaysia’s first Cashless Ramadan Bazaar in Kampong Bahru, and was instrumental in building up the cashless agenda in Penang through a 360 media /comms plans to create widespread awareness for conversion.

Amelia has built brands for several fintech start-ups such as GoBear.com, FatFish Group and ASEAN FINTECH Group, and brings invaluable client-side experience and brio to Ampersand Advisory.

Sandeep Joseph, co-founder and CEO of Ampersand Advisory  said, “Amelia was a respected client and is today a friend. I am delighted she picked us from the various options she had. We want to understand clients more deeply and to drive transformative change, using our vast array of talented people, tools and data. Amelia is well-placed to lead this process of data-backed, consulting-driven brand building in a fragmented, fast-paced, unpredictable environment. Her track record testifies to her multi-faceted skills and leadership cred. She will help us continue to live up to our tagline of “business results now!”

Amelia Lim said, “I am looking forward to making waves and driving positive change for brands that are ambitious and want to navigate the confusing and exciting world of tech, media and image creation. The pandemic has created many opportunities and pitfalls, and brands need our help.”

The company is currently hiring to further strengthen its consulting and media practices.

Ampersand Advisory is a leading Malaysian media, innovation and data player, having won multiple awards including Campaign Asia’s Independent Malaysia Agency of the Year for the past 3 years. It was also the first agency in the country to set up an Artificial Intelligence and data division, known as Ampersand Alpha. The company celebrates its 5th Anniversary this year, and has a staff strength of 55, which is expected to grow by 20% this year.

The company’s Chairman is Tan Sri Vincent Lee, industry legend and a renowned digital investor with the first Malaysian unicorn Carsome, Cilisos, PropSocial and Digital News Asia in his portfolio.

Amelia Lim brings over 20 years of multi-industry experience and a strong track record in FinTech (epayments), startups and lifestyle marketing in the Asia Pacific Region. Her strengths include developing integrated public relations solutions a strategic branding & digital marketing. She has worked both in-house and through agencies with clients across multiple industries, including e-Wallets in the FinTech landscape, renewable energy, financial services, FMCG, lifestyle & renewable energy.


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