Posted on by Najihah Nasrin
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Ampersand Advisory, Malaysia awarded as media agency of the year at APPIES APAC 2022
22 Sep
Ampersand Advisory, one of the top media agencies of Malaysia, made it as media agency of the year at the APPIES APAC 2022. This agency managed to grasp a total of 1 gold trophy, 1 silver trophy and 1 bronze trophy for APPIES APAC 2022.
Their winning campaigns is “Tokyo Ginza Street Lands In Malaysia: An Escapist Fantasy With 7 Levels Of Vr Becomes A Global First” for Shiseido Malaysia.
They have won the trophies for different categories that can be accessed here.
Ampersand Advisory- Media Agency Of The Year
About Ampersand Advisory
Ampersand Advisory is a multi-hyphenate consultancy, capable of delivering many services, and staffed by award-winning experts.
They bring together diverse disciplines of communication, media, consulting, software, filmmaking, data analytics and AI, to deliver what clients didn’t even think was possible.
Exactly what’s needed for today’s rapidly changing business landscapes.
The & sign used as their logo symbolises partnerships, collaboration, mutual respect, win-win growth, inclusivity.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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