M&C Saatchi (M) Sdn Bhd, Malaysia awarded Bronze for their campaign with Celcom Axiata under the category of Best in Pro Bono / Festive / Govt / Entertainment.
Their brilliant approach to fight covid really captivated not only the judges during the live presentation but also the attendees and viewers of the campaign.
MeReka Merdeka by Celcom – Best in Pro Bono / Festive / Govt / Entertainment
Since COVID-19 in 2020, Malaysians have battled unfavorable economic conditions with many losing their source of income. To truly live up to its reputation as a brand which advances the lives of its consumers, Celcom wanted to use its power for a greater good.
Envision to think differently, going beyond a one-way message of hope, optimism, care and instead deliver a campaign that was welded into actionable outcomes.
MeReka Merdeka was thus conceived out of the desire to fight a common enemy and help Malaysian who needed it most.
Bringing together Malaysians from all walks of life, Celcom harnessed creativity for a greater good to generate tangible fruits i.e., income for Young Malaysians and Solopreneurs with the key purpose of alleviating their financial burdens.
With average media investment, the extent of participation and support seen within the community serves as a strong testament to Malaysians’ unity in helping one another during a dire time.
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
