“Original KFC Moments” wins Merit at APPIES Malaysia 2022

Now, MARKETING Magazine will be featuring the Merit winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.

Entropia (part of Accenture Song) awarded Merit for their campaign with QSR Stores Sdn. Bhd under the category of Adtech/ Martech.

Their creative approach in enhancing their message in regard to the above-mentioned category has left the notable line up of judges speechless. This has further led them to be awarded with the Merit award.

KFC were slowly losing relevance among the teens and young adults every q-o-q. NFT was trending, and it presents an opportunity for the brand to create relevance and be distinctive in reaching out to its target segments.

Original KFC Moments: From Foodchain to the Blockchain.

KFC’s iconic original flavours don’t just fill our tummies, but our hearts as well. There is a moment that is irreplacable in every bite. 

That is the insight on why it is finger lickin’ good and we want to celebrate every moment of that with our consumers. Hence, KFC merged this insight and this opportunity by bringing our finger lickin’ good moments into the metaverse.

To honour our Original Recipe of 11 secret herbs and spices, KFC collaborated with three local NFT artists to create 11 editions of NFTs. The artists developed the NFTs based on their own interpretation of their original KFC moments.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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