Entropia (part of Accenture Song) awarded Merit for their campaign with QSR Stores Sdn. Bhd under the category of Adtech/ Martech.
Their creative approach in enhancing their message in regard to the above-mentioned category has left the notable line up of judges speechless. This has further led them to be awarded with the Merit award.
We're now in the metaverse! Original Moments KFC NFT collection in OpenSea: https://t.co/jYAHnzurWF Start by installing a MetaMask crypto wallet to enjoy exclusive perks. pic.twitter.com/k6Qm1QDZkI
KFC were slowly losing relevance among the teens and young adults every q-o-q. NFT was trending, and it presents an opportunity for the brand to create relevance and be distinctive in reaching out to its target segments.
Original KFC Moments: From Foodchain to the Blockchain.
KFC’s iconic original flavours don’t just fill our tummies, but our hearts as well. There is a moment that is irreplacable in every bite.
That is the insight on why it is finger lickin’ good and we want to celebrate every moment of that with our consumers. Hence, KFC merged this insight and this opportunity by bringing our finger lickin’ good moments into the metaverse.
To honour our Original Recipe of 11 secret herbs and spices, KFC collaborated with three local NFT artists to create 11 editions of NFTs. The artists developed the NFTs based on their own interpretation of their original KFC moments.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
