APPIES Malaysia 2022 Gold winners

Listen to this article

Now, we present to you the winners of our very own APPIES Malaysia for the year 2022

Leo Burnett managed to grasp the winning gold trophies twice for Watson’s Personal Care Stores Sdn Bhd. Their winning campaign was the gaya raya luar biasa campaign that was released in conjunction to the raya celebration.

The categories that they won for includes Non- Food FMCG and E-commerce.

Gaya Raya Luar Biasa Campaign – Non- Food FMCG

Their campaign managed to entice the notable judges during the live judging and presentation APPIES event. Hence, the winning title under above mentioned categories with a total of not one but two gold trophies. A well deserved win indeed.

The main message for this campaign is for fellow Malaysians to believe in themselves and always think of themselves as an extraordinary human being. In just 3 days after releasing the music video the number of views on YouTube garnered to more than 1 million views.

It was specially featured by a line-up of famous celebrities.

MARKETING Magazine is not responsible for the content of external sites.

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene