APPIES Malaysia 2022 Gold winners

Now, we present to you the winners of our very own APPIES Malaysia for the year 2022

Leo Burnett managed to grasp the winning gold trophies twice for Watson’s Personal Care Stores Sdn Bhd. Their winning campaign was the gaya raya luar biasa campaign that was released in conjunction to the raya celebration.

The categories that they won for includes Non- Food FMCG and E-commerce.

Gaya Raya Luar Biasa Campaign – Non- Food FMCG

Their campaign managed to entice the notable judges during the live judging and presentation APPIES event. Hence, the winning title under above mentioned categories with a total of not one but two gold trophies. A well deserved win indeed.

The main message for this campaign is for fellow Malaysians to believe in themselves and always think of themselves as an extraordinary human being. In just 3 days after releasing the music video the number of views on YouTube garnered to more than 1 million views.

It was specially featured by a line-up of famous celebrities.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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