For the next couple of weeks, MARKETING Magazine will be featuring the Gold winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.
Astro Media Solutions seized the Gold award for their work with Procter & Gamble (P&G) under the category of Best in Non- Food FMCG.
This well deserved win is due to their exceptional live presentation that impressed the distinguished panel of judges.
Check out the Gold winning campaign by Astro Media Solution Sdn Bhd, Malaysia for Procter & Gamble – titled “Resolving Millennials’ Dilemma Through Bunga’s Secret Garden”.
It was found that 40% of Millennials are unintentional buyers that are indeed aware of the benefits of the products but choose to take the easy way out to identify on the naturalness of it.
This campaign looked at ways to resolve Millennials’ Dilemma through Bunga’s Secret Garden where it portrays real life experiences in the Gempak original web drama series.
Herbal Essences’ was placed as an antidote to the current Millennial dilemma where emotional investment and relevance was felt by the audiences.
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