Astro Media Solutions seized the Gold award for their work with Procter & Gamble (P&G) under the category of Best in Non- Food FMCG.
This well deserved win is due to their exceptional live presentation that impressed the distinguished panel of judges.
Resolving Millennials’ Dilemma Through Bunga’s Secret Garden – Best in Non- Food FMCG
Check out the Gold winning campaign by Astro Media Solution Sdn Bhd, Malaysia for Procter & Gamble – titled “Resolving Millennials’ Dilemma Through Bunga’s Secret Garden”.
It was found that 40% of Millennials are unintentional buyers that are indeed aware of the benefits of the products but choose to take the easy way out to identify on the naturalness of it.
This campaign looked at ways to resolve Millennials’ Dilemma through Bunga’s Secret Garden where it portrays real life experiences in the Gempak original web drama series.
Herbal Essences’ was placed as an antidote to the current Millennial dilemma where emotional investment and relevance was felt by the audiences.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
