Listen to this articleFor the next couple of weeks, MARKETING Magazine will be featuring the Gold winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.
Astro Media Solutions seized the Gold award for their work with Procter & Gamble (P&G) under the category of Best in Non- Food FMCG.
This well deserved win is due to their exceptional live presentation that impressed the distinguished panel of judges.
Check out the Gold winning campaign by Astro Media Solution Sdn Bhd, Malaysia for Procter & Gamble – titled “Resolving Millennials’ Dilemma Through Bunga’s Secret Garden”.
It was found that 40% of Millennials are unintentional buyers that are indeed aware of the benefits of the products but choose to take the easy way out to identify on the naturalness of it.
This campaign looked at ways to resolve Millennials’ Dilemma through Bunga’s Secret Garden where it portrays real life experiences in the Gempak original web drama series.
Herbal Essences’ was placed as an antidote to the current Millennial dilemma where emotional investment and relevance was felt by the audiences.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
