VCCP, Singapore is one of the Gold award winners for their campaign with Telkomsel under the category Best in Consumer & Business Services.
Their vast knowledge in consumer & business services was portrayed in the live presentation in front of the remarkable judges and captivated these judges into letting them win the Gold award.
Rebrand – Best in Consumer & Business Services
The launching of the campaign invited everyone to get onboard, inspiring Indonesians to make the most out of Telkomsel’s offerings in order to Make Things Happen.
The campaign’s mission is to extend across refreshed digital properties, digital display, social and influencer activations, public relations, outdoor, retail and direct communications.
Furthermore, to inspire everyone, and express the immense promise that technology holds to open a ‘World of More’.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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