“A Drive Back In Time” was a Gold winning campaign by Publicis Singapore at the APPIES Asia Pacific 2016.
Presented by Sidhaesh Subrah, Account Director as Publicis Singapore, the campaign recognised Singapore’s 50th anniversary as the brand offered an immersive, virtual reality experience through a mobile app called the “SG50 Time Machine” which allowed users to experience Singapore’s streets in 1965 with a main event taking place between 17 and 25 October 2015.
Audi is a fledging automotive brand in Singapore.
So how could the brand become an authentic part of the SG50 celebration without looking like they were just paying lip service to the cause?
Tapping on the powerful computing and ubiquity of smartphones, Audi created a multi-media and multi-sensory experience that brought Singapore back to 1965.
Within 48 hours all driving slots had been booked and they achieved the brand’s highest ever attendance conversion rate for a free event.
Their social engagement rates exceeded their target by 160%.
Agency: Publicis Singapore
Joanne Theseira – New Business Director
Sidhaesh Subrah – Account Director
Client: Audi Singapore
Anna Bory – General Manager of Marketing
APPIES Asia Pacific 2022 will be hosted by Malaysia!
APPIES Asia Pacific is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
Despite hosting this event virtually due to the ongoing battle against COVID-19, this is the only event in the region where Live Presentations meets Live Judging.
Similar to TED Talks, APPIES is the chance for great presenters with outstanding work to show it off to some of the region’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
For more details visit https://appies.asia/
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