APPIES Malaysia back with a bang on July 11 & 12

Here’s the real deal. 

Where marketing campaigns are judged before a Live audience.

In front of top marketers at a two-day Marketing Festival on July 11 & 12, 2024.

Where campaign creators present their work in a case study format…

A four-minute creative reel summarising the campaign, followed by a five-minute oral presentation.

The presenter then fields questions about the campaign from judges and the audience.

Who will benefit? 

The audience who get to shuttle between three Presentation Halls learning about the strategies and solutions of Malaysia’s leading marketing campaigns.

The judges who come face to face with the creators who will present their cases Live on stage. All judges are leading marketers from top brands in Malaysia.

Who will win in this test of marketing mettle that reflects real-work scenarios?

It may not be easy to win at The APPIES.

But it’s the real deal, the ultimate test for marketing excellence.

The two-day APPIES Marketing Festival is on July 11 & 12, 2024.

Announcement of Finalists is on 5th July 2024.

Registrations for the APPIES Festival can be made here. 

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW