With the Year of the Dragon on its way in, we are super excited to see all the new CNY TVC’s to be submitted for this prestigious virtual award event.
Over the years we have found that our coverage and polling of the Best CNY TVCs, Best Merdeka TVCs and Best Raya TVCs based on our readers’ choice, have had growing success and traction. Our respondents have grown from a few hundred to way over four thousand in recent years.
More details regarding how to submit and what to expect when you submit your entry, are available at The Expert’s Choice Awards website.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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