TOP 10 winners for the Experts’ Choice Awards CNY TVC 2023

The advertising firms that submitted their TV commercials tried their best to make sure that the viewers were not only delighted but also grasped the message, which in this case, was the significance of Chinese New Year. Making a decision was difficult because all agencies submitted exceptional TVCs that fit the topic.

The Chinese New Year TVCs 2023 edition of the annual Experts’ Choice Awards has once again been organised by MARKETING Magazine, and this is a chance for our readers to decide on which brand, agency, and production house did it best this time around.

Voting has shown the rising fans to be engaged, as seen by the large number of votes made for the 2023 Chinese New Year TVCs. Consequently, it is indicated that the audience from across the country is being appreciative of the amount of hard work that is put in to make the TVCs a success.

The popularity and success of our coverage of the Best CNY TVCs, Best Merdeka TVCs, and Best Raya TVCs based on reader voting has grown over the years. In recent years, our replies have increased from a few hundred to well over 4,000.

Additionally, we don’t base our rankings on factors like the number of YouTube views or other metrics other than readers’ preferences.

Without further ado, here are the top 10 winners for the Experts Choice Awards Chinese New Year TVCs 2023 edition, in no particular order:

Title: Air Selangor CNY 2023 | It Takes Tù

Client: Air Selangor
Production house: Studio 17 Production

Title: MR.DIY CNY 2023 – 耳边风 The Rude Girl

Client: MR. DIY
Agency: Fisherman
Production house: PRS Films

Title: Etiqa CNY 2023 – Pretty Little Things

Client: Etiqa
Agency: N/A
Production house: Imagineers Film

Title: A Leap of Fortune | Khazanah Nasional 2023 CNY Film

Client: Khazanah Nasional
Agency: The Chariot Agency
Production house: Reservoir World

Title: The Mysterious #RecipeForJoy

Client: Maybank
Agency: Dreamteam Studio
Production house: Gary Chong Studios

Title: Pepsi CNY Save The Drama

Client: Pepsi
Agency: FCB Shout
Production house: Kaz Design Services Sdn Bhd

Title: Journey To The Ong

Client: DuitNow
Agency: NagaDDBTribal
Production house: Evil Genius Studio

Title: The Lion & The Rabbit: A #CNY Story

Client: Mitsubishi Motors Malaysia
Agency: Cogent Ideas (South East Asia) Sdn Bhd
Production house: Mastermind Group Sdn Bhd

Title: A Clean Start

Client: RHB
Production house: D Moving Pictures and GT Records

Title: CNY 2023 : Sime Darby Property presents “Make Some Noise Together”




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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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