The advertising firms that submitted their TV commercials tried their best to make sure that the viewers were not only delighted but also grasped the message, which in this case, was the significance of Chinese New Year. Making a decision was difficult because all agencies submitted exceptional TVCs that fit the topic.
The Chinese New Year TVCs 2023 edition of the annual Experts’ Choice Awards has once again been organised by MARKETING Magazine, and this is a chance for our readers to decide on which brand, agency, and production house did it best this time around.
Voting has shown the rising fans to be engaged, as seen by the large number of votes made for the 2023 Chinese New Year TVCs. Consequently, it is indicated that the audience from across the country is being appreciative of the amount of hard work that is put in to make the TVCs a success.
The popularity and success of our coverage of the Best CNY TVCs, Best Merdeka TVCs, and Best Raya TVCs based on reader voting has grown over the years. In recent years, our replies have increased from a few hundred to well over 4,000.
Additionally, we don’t base our rankings on factors like the number of YouTube views or other metrics other than readers’ preferences.
Without further ado, here are the top 10 winners for the Experts Choice Awards Chinese New Year TVCs 2023 edition, in no particular order:
Title: Air Selangor CNY 2023 | It Takes Tù
Client: Air Selangor
Agency: HOGARTH WORLDWIDE SDN. BHD.
Production house: Studio 17 Production
Title: MR.DIY CNY 2023 – 耳边风 The Rude Girl
Client: MR. DIY
Agency: Fisherman
Production house: PRS Films
Title: Etiqa CNY 2023 – Pretty Little Things
Client: Etiqa
Agency: N/A
Production house: Imagineers Film
Title: A Leap of Fortune | Khazanah Nasional 2023 CNY Film
Client: Khazanah Nasional
Agency: The Chariot Agency
Production house: Reservoir World
Title: The Mysterious #RecipeForJoy
Client: Maybank
Agency: Dreamteam Studio
Production house: Gary Chong Studios
Title: Pepsi CNY Save The Drama
Client: Pepsi
Agency: FCB Shout
Production house: Kaz Design Services Sdn Bhd
Title: Journey To The Ong
Client: DuitNow
Agency: NagaDDBTribal
Production house: Evil Genius Studio
Title: The Lion & The Rabbit: A #CNY Story
Client: Mitsubishi Motors Malaysia
Agency: Cogent Ideas (South East Asia) Sdn Bhd
Production house: Mastermind Group Sdn Bhd
Title: A Clean Start
Client: RHB
Agency: FCB SHOUT
Production house: D Moving Pictures and GT Records
Title: CNY 2023 : Sime Darby Property presents “Make Some Noise Together”
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