TOP 10 winners for the Experts’ Choice Awards CNY TVC 2024


The advertising firms that submitted their TV commercials tried their best to make sure that the viewers were not only delighted but also grasped the message, which in this case, was the significance of Chinese New Year. Making a decision was difficult because all agencies submitted exceptional TVCs that fit the topic.

The Chinese New Year TVCs 2024 edition of the annual Experts’ Choice Awards has once again been organised by MARKETING Magazine, and this is a chance for our readers to decide on which brand, agency, and production house did it best this time around.

Voting has shown the rising fans to be engaged, as seen by the large number of votes made for the 2024 Chinese New Year TVCs. Consequently, it is indicated that the audience from across the country is being appreciative of the amount of hard work that is put in to make the TVCs a success.

The popularity and success of our coverage of the Best CNY TVCs, Best Merdeka TVCs, and Best Raya TVCs based on reader voting has grown over the years. In recent years, our replies have increased from a few hundred to well over 5,000.

Additionally, we don’t base our rankings on factors like the number of YouTube views or other metrics other than readers’ preferences.

Without further ado, here are the top 10 winners for the Experts Choice Awards Chinese New Year TVCs 2024 edition, in no particular order:

MR.DIY CNY 2024 – 我爱你 Wo AI Ni

Brand: MR. DIY
Agency: Fishermen Integrated

Table Talk | Chinese New Year 2024

Brand: Taylor’s University

CNY 2024 | Where Sustainability Flows, Prosperity Follows

Brand: Sime Darby Property Berhad
Agency: M&C Saatchi (M) Sdn Bhd

Yeo’s CNY 2024 – Savour The Joy Of Togetherness

Brand: Yeo’s
Agency: SPIN Communications

Watsons CNY 2024 – Enter The Dragons 同心同喜,过靓年!

Brand: Watsons
Agency: Leo Burnett

Pepsi CNY 2024: Finish the Unfinished

Brand: Pepsi
Agency: Fishermen Integrated

Wealth of a Lasting Legacy

Brand: Hong Leong Bank
Agency: M&C Saatchi

Air Selangor Chinese New Year 2024 | Everlasting Traditions

Brand: Air Selangor
Agency: Trifecta Collective

Like Your Father’s Company

Brand: TIME Internet
Agency: Fishermen Integrated

Bright & Beautiful All Year Long

Brand: Aiken
Agency: Mediabrands Content Studio


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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