TOP 10 winners for the Experts’ Choice Awards CNY TVC 2024

 

The advertising firms that submitted their TV commercials tried their best to make sure that the viewers were not only delighted but also grasped the message, which in this case, was the significance of Chinese New Year. Making a decision was difficult because all agencies submitted exceptional TVCs that fit the topic.

The Chinese New Year TVCs 2024 edition of the annual Experts’ Choice Awards has once again been organised by MARKETING Magazine, and this is a chance for our readers to decide on which brand, agency, and production house did it best this time around.

Voting has shown the rising fans to be engaged, as seen by the large number of votes made for the 2024 Chinese New Year TVCs. Consequently, it is indicated that the audience from across the country is being appreciative of the amount of hard work that is put in to make the TVCs a success.

The popularity and success of our coverage of the Best CNY TVCs, Best Merdeka TVCs, and Best Raya TVCs based on reader voting has grown over the years. In recent years, our replies have increased from a few hundred to well over 5,000.

Additionally, we don’t base our rankings on factors like the number of YouTube views or other metrics other than readers’ preferences.

Without further ado, here are the top 10 winners for the Experts Choice Awards Chinese New Year TVCs 2024 edition, in no particular order:

MR.DIY CNY 2024 – 我爱你 Wo AI Ni

Brand: MR. DIY
Agency: Fishermen Integrated

Table Talk | Chinese New Year 2024

Brand: Taylor’s University

CNY 2024 | Where Sustainability Flows, Prosperity Follows

Brand: Sime Darby Property Berhad
Agency: M&C Saatchi (M) Sdn Bhd

Yeo’s CNY 2024 – Savour The Joy Of Togetherness

Brand: Yeo’s
Agency: SPIN Communications

Watsons CNY 2024 – Enter The Dragons 同心同喜,过靓年!

Brand: Watsons
Agency: Leo Burnett

Pepsi CNY 2024: Finish the Unfinished

Brand: Pepsi
Agency: Fishermen Integrated

Wealth of a Lasting Legacy

Brand: Hong Leong Bank
Agency: M&C Saatchi

Air Selangor Chinese New Year 2024 | Everlasting Traditions

Brand: Air Selangor
Agency: Trifecta Collective

Like Your Father’s Company

Brand: TIME Internet
Agency: Fishermen Integrated

Bright & Beautiful All Year Long

Brand: Aiken
Agency: Mediabrands Content Studio

 


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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTTDOOHinfluencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is keypartnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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