The TOP 10 winners for the Experts’ Choice Awards Merdeka TVC 2022 have been released…

Drum roll please… as we are about to present to you the TOP 10 winners of the Merdeka TVCs of 2022!

The agencies that sent in their TVCs did their best in ensuring that the viewers are not only entertained but also that they understood the message that is being sent across and in this case is the importance of our Independence Day, Merdeka. It was indeed a tough choice to make as all agencies sent in extraordinary TVCs that addressed the theme impeccably.

Like every year, MARKETING Magazine has continued the tradition of organising the annual Experts’ Choice Awards Merdeka TVCs 2022 edition, and this is a chance for our readers to decide on which brand, agency and production house did it best this time around.

The growing fanbase have proven to be active by casting their votes as a plethora of votes were received for the Merdeka TVCs of 2022. Therefore, portraying that the audience from across the country is being appreciative to the amount of hard work that is put in to make the TVCs a success. 

Also, our rankings are based purely on readers’ choices, and not on how many million YouTube views, etc.

And now without further ado, and in no particular order, the top 10 winners for the 2022 Experts Choice Awards Merdeka TVC 2022 edition are:

Title: Etiqa Merdeka 2022 | Sehati, Sejiwa, Sekata

Client: Etiqa
Production House: Mastermind Group

Title: Gemilang Bersama | Astro Merdeka

Client: Astro
Agency: NagaDDB Tribal
Production House: Directors Think Tank

Title: Teguh Bersama

Client: RHB Group
Agency: FCB Shout
Production House: PRS Productions

Title: The Turning Point | Axiata Hari Kebangsaan & Hari Malaysia 2022

Client: Axiata Group Berhad
Agency: ADA Malaysia Sdn. Bhd.
Production House: Light Flux Sdn. Bhd.

Title: KFC The Bucket Sessions

Client: KFC
Agency: Naga DDB Tribal
Production House: Fastman Studios

Title: The Malaysian Story

Client: Mitsubishi Motors Malaysia
Agency: Cogent Ideas (South East Asia)
Production House: Awesome Studios

Title: Leman Loudspeaker

Client: Takaful Malaysia
Agency: Symon Patryck Creative Sdn Bhd
Production House: Mastermind Group Sdn Bhd

Title: The Future of Malaysia

Client: KPJ Healthcare Berhad
Agency: Dentsu (Malaysia) Sdn Bhd
Production House: Tic Studio

Title: Celoteh Merdeka

Client: Air Selangor
Agency: Hogarth Worldwide
Production House: Seni Lab

Title: Ibu – Kisah Seorang Tokoh Kemerdekaan

Client: TM
Agency: VMLY&R Malaysia
Production House: Mojo Films

Congratulations to all winners and a big thank you to all our reader Experts who voted for this time round’s Merdeka TVC. See you all next year!

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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